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Giordano Paving is a commercial paving contractor with more than 30 years of experience delivering asphalt and concrete solutions.
In a crowded paving market, Giordano was struggling with limited leads and little contract momentum, making it difficult to sustain consistent growth. With Boral Agency and a clearer strategy, $1m in new contracts were generated within six months of campaign launch.
The Challenge
Giordano needed to strengthen its position in the commercial paving market and move beyond a residential-heavy pipeline. The strategy focused on reaching commercial property managers, grocery facility managers, and retail owners.
The business needed a digital presence that did more than explain services. It had to communicate differentiators clearly, build trust with commercial buyers, and create a clearer path to quote requests and consultations.
Sustainable growth required more than visibility alone. A structured lead-generation system was developed across Google Ads, landing pages, email marketing, and LinkedIn automation to reach decision-makers and support a more consistent pipeline.
With an outdated website and limited digital visibility, Giordano Paving turned to Boral Agency to help modernize their online presence and visually highlight their expertise in large-scale paving projects across Texas.
in Google Ads-Driven Contracts
Contract from Email Marketing
Boost in Website Leads
ROI on Marketing Investment
Expanded Owner Visibility Through LinkedIn Automation
Giordano needed a clearer commercial identity and a stronger position in the market to compete for higher-value work.
Boral Agency helped reframe how the company showed up and competed by aligning its brand, messaging, and commercial growth strategy around the qualities commercial buyers value most: accountability, self-performing execution, sustainability, and long-term value.
The website redesign needed to support Giordano’s commercial growth goals by building credibility, clarifying differentiators, and giving decision-makers a clearer path to action.
The updated site better aligned Giordano’s digital presence with the higher-value commercial work it wanted to win.
Campaign landing pages created a more focused path for commercial prospects to evaluate Giordano and take the next step.
Built to support lead generation and conversion, these pages clarified the company’s value, strengthened trust, and made the digital experience more aligned with business development goals.
Paid search helped position Giordano in front of commercial buyers actively looking for paving solutions. More importantly, it supported entry into higher-value conversations and contributed to three $1 million contracts.
Email became part of a broader effort to stay in front of prospects and support longer decision cycles. It helped maintain momentum with interested contacts and contributed to one $60,000 contract.
LinkedIn outreach became a more direct way to build visibility and familiarity with commercial decision-makers.
As part of broader LinkedIn marketing strategies, it added a relationship-driven layer to the growth strategy and helped create more relevant business conversations.
Video marketing helped strengthen trust by making Giordano’s capabilities more visible.
Drone footage and client testimonials gave prospects a clearer sense of project scale, execution quality, and real-world results.
Content marketing reinforce Giordano’s position in the market by improving search visibility and showing expertise in the issues commercial buyers care about.
This supported a stronger, more credible presence.
