The University of Houston-Victoria College of Business
The University of Houston-Victoria College of Business is located in Victoria, Texas. The College of Business is accredited by AACSB International—The Association to Advance Collegiate Schools of Business (AACSB). UHV College of Business prides itself on its flexibility, affordable tuition prices, and commitment to academic excellence.
UHV College of Business was looking to increase its online presence as well as its lead generation. This is where Boral Agency came in to help UHV by developing an entire strategy, completed by UX Web Design, SEO Optimization, Social Media, Ads, and Video Marketing.
UHV College of Business SEO was not strong. In fact, it was outranked by other schools in the area. Their social media engagement was low and not consistent. Similarly, their website was outdated and difficult to navigate resulting in a poor conversion rate and user experience.
The school needed help attracting students who were searching online for a quality university experience to finish their bachelor’s degree as well as students looking for higher education promoting their Strategic MBA and other master programs.
“We used the Borals for 2 years for website redesign and social media marketing. They were attentive and responsive, worked well with my internal marketing team, and their creative work was very good. I would definitely recommend them for this kind of work. ”
– Ken Colwell, Dean School of Business
UX Web Design
A website is the foundation of a successful marketing strategy. Boral Agency became an extension of UHV College of Business’s internal web development team and worked closely with them, providing an improved design focused on the flow and functionality of the website while incorporating videos and high-quality images to provide a more engaging and informative user experience.
LinkedIn, Facebook, Instagram, TikTok, Twitter, YouTube, you name it! Boral Agency helped them not only develop a plan for posting regularly on these various platforms, but also come up with different contests and campaigns to increase engagement and ultimate generate leads. #JagChats #RoarTuesday #FeaturedAlumni are just a few of the hashtags we have created for them, all backed with an exclusive engaging campaign.
UHV College of Business wanted to reach out to a younger right-out-of-high-school audience as well as the young professional who wanted to advance their career further. During the last 3 years, Boral Agency has created multiple online ads resulting on an average of 44 monthly online leads. “Because YOU can be the change” is one of the latest online ad campaigns.
SEO Content Optimization
Content plays an important role in increasing user engagement, SEO ranking, and conversions. Boral Agency optimized UHV’s existing content to rank for specific keywords and show up higher on search engine results pages. Our team also created a series of blog posts and articles to help students find solutions to common problems and answers to common questions.
Video Marketing was a crucial part of the strategy created for UHV College of Business. It included gathering video testimonials as well as faculty programs informational videos and even financial aid how-to’s. The videos were formatted to be shared throughout social media and on their site. Watch some of them!