St. Luke’s Health

Strategy in Spanish for Healthcare Provider

St. Luke’s Health is a distinguished healthcare provider known for integrating academic excellence, Catholic values, and advanced technology to deliver top-tier care. With a commitment to inclusive growth, St. Luke’s Health aims to foster trust and accessibility among Hispanic millennials in Houston.

Their mission is to become a leader in the Hispanic market by providing exceptional care and fostering community well-being through growth, inclusivity, and technological advancements.

The Challenge

Search Engine Optimization

The existing content was not optimized for Spanishlanguage search engine results, reducing the visibility and discoverability of their services.

Marketing Strategy

St. Luke’s Health faced challenges in effectively reaching the Hispanic market in Houston, limiting their ability to engage with this critical demographic.

Online presence

St. Luke’s Health needed to enhance its online presence to foster meaningful engagement and build trust with the Hispanic community.

Testimonial

“The Boral Agency, is a fantastic partner. We have been working together since October 2023 and they have gone above and beyond to deliver on our marketing needs. Mariel is a fantastic account executive she is innovative caring and involved. I am thankful to Patricia for her strategic guidance within our marketing campaign. I 100% recommend them for the marketing work they have provided both in English and Spanish.”

-Alex Habib, Director Marketing Communications

The Strategies

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Content Writing

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Social Media Management

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Online Ads

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Video Marketing

Marketing Strategy

A marketing strategy specifically designed for the Hispanic community was developed. This included culturally relevant messaging and campaigns that addressed Hispanic millennials’ unique needs and preferences.

By focusing on culturally resonant content, St. Luke’s Health was able to effectively reach and engage with Houston’s Hispanic population

 

Content Optimization for Wier
Website-design-Marketing-Agency

Content Writing

A comprehensive content strategy was created, starting with translating existing blogs and optimizing them for SEO. New blogs, press releases, landing pages, and patient stories were also created in Spanish to resonate with the target audience.

This approach ensured that St. Luke’s Health provided valuable, relevant content, improving search engine rankings and attracting more Hispanic visitors to the website.

Social Media Management

A robust social media marketing strategy was implemented, focusing on Spanish-language content. Various types of posts, including health tips, monthly awareness posts, and the hospital’s specialties, were regularly shared.

This consistent and engaging presence on social media platforms helped build a strong connection with the Hispanic community, increasing brand awareness and engagement.

 

Content Optimization for Wier
Website-design-Marketing-Agency

Online Ads

To further bolster the online presence, targeted online ads were created and launched. These ads were specifically designed to reach the Hispanic community, featuring culturally relevant imagery and messaging.

The ads were strategically placed on platforms popular among Hispanic millennials, ensuring maximum visibility and engagement

Video Marketing

Boral Agency’s video team crafted a succinct yet compelling video, showcasing the company’s services, history, and partnership benefits through a blend of captivating visuals and informative narration.