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Kids’ Meals, Inc. is a Houston-based nonprofit delivering over 7,500 meals daily to preschool-aged children facing food insecurity
As they prepared to open a new facility and elevate their impact, Kids’ Meals needed a brand identity that reflected their purpose and supported long-term growth through clear, consistent communications.
The Challenge
The organization faced widespread brand misuse—outdated visuals, logo distortions, and lack of clear standards diluted their message and visual impact.
Their mascot, color palette, and overall branding needed a refresh to align with their evolving mission and resonate across diverse community audiences.
A new building launch required a comprehensive rollout of branded materials across all touchpoints—from email to merchandise to vehicles
Brand Consistency
Custom Assets Delivered
Increase in Donor & Community Engagement
Refreshed the logo and mascot while introducing an ADA-compliant color palette. The result: a brand that feels warm, inclusive, and mission-aligned.
Developed a robust brand guide outlining logo usage, photography do’s and don’ts, typefaces, color specs, and messaging tone to ensure consistency across platforms.
Created a strategic foundation including voice, tone, unique value proposition (UVP), competitor research, and audience segmentation to guide all communications.
Designed social media templates, icon sets, email signatures, and design-friendly tools for the internal team. Produced branded merchandise such as shirts, hats, gift cards, and journals.
Designed custom van wraps and signage to unify the brand experience inside and outside their new facility.
Produced a professional media kit to support press outreach, partnership development, and donor engagement.
