G7 Tech Services
Technology Marketing Strategy
G7 Tech Services is a Texas-built company that help businesses across different industries become highly efficient by creating best-in-class innovative, accurate, and easy-to-use solutions that improve results for the overall company and its people.
They were looking to partner with an agency that could help them grow their brand awareness and online traffic.
The Challenge
Content Optimization
The company was looking for the right voice to connect with their audience online.
Marketing Strategy
G7 was looking for digital marketing guidance. They were in need of a structured marketing strategy that could lead them to their target audience.
Online presence
G7 wanted to have a website that attracted online leads.
Testimonial
Great group of professional women that know what they are doing. They have a great team and do solid work. We will definitely work with them again in the near future.
-Odeta Pine
The Strategies
Social Media Management
Video Marketing
The Results
Increase in Web Traffic
2 Leads
within the first 2 weeks
Marketing Strategy
Boral Agency built a robust marketing strategy for G7 that included a clear vision of the product and its benefits as well as a plan to effectively communicate these to potential customers.
Website Redesign
By updating G7’s webpage, we wanted to showcase the company’s expertise and professionalism. We paid attention to UX principles for the redesign process, ensuring each page had a clear call to action and relevant images, infographics, and videos to make it modern and easy to read while respecting the latest design trends.
BEFORE
AFTER
Content Writing
We updated G7’s content to make it clear, concise, and targeted to its proper audience. This included making sure that their unique value proposition and key differentiators were clearly articulated. We incorporated SEO best practices to improve the visibility of their website on various search engines.
Social Media Management
Boral Agency identified G7’s suitable platforms for social media channels and developed a content strategy with graphic design best practices that improved engagement and brand awareness.
Video Marketing
Boral Agency’s video team created an animated explainer video that visually showcased what the company does, how their software works, and how it can solve the potential lead’s problems in a way that is easy to understand.