HCC Case Study

Houston Community College (HCC) is one of the largest institutions of higher education in the United States, serving the Greater Houston area with multiple campuses spread throughout the city and its surrounding areas.

HCC was looking to partner with an agency to create a marketing workshop in English and Spanish, plus deliver 40 websites for the attending businesses.

The Challenge

Leading Marketing Workshop

HCC required a new marketing workshop program tailored for small business owners. They also sought an agency capable of not only creating and teaching the program but also designing 40 individual landing pages for the attending business owners. Additionally, the agency was expected to create a promotional, SEO-optimized landing page for the program, available in both English and Spanish.

The Strategies

The Results

Landing Page Design

We designed a fully responsive landing page for each of the 40 business owners from one of the workshop’s cohorts. We worked closely with the business owners to capture each company’s vision and convey a clear message to position themselves as successful companies.

By including keywords, optimized landing page design, and reactive application forms, we created a successful user experience for each of the 40 businesses they worked with.

 

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Consulting

Boral Agency ensured the websites included an invincible SEO Strategy, which allowed the businesses to nurture their SEO ranking, conversions, and engagement, resulting in consistent, high-quality online leads.

HCC was able to take over and help the rest of the workshop cohorts design their websites. This resulted in over 300 small business owners successfully designing their websites! .

Marketing Training

Boral Agency developed a custom marketing workshop, delivering essential marketing training and strategies tailored to the unique challenges faced by small business owners during and after the COVID-19 pandemic. Our comprehensive program included interactive sessions on website design, SEO optimization, and advanced online marketing strategies, emphasizing the importance of keyword optimization and responsive design.

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Each workshop catered to groups of 40-60 students (all business owners), ensuring personalized attention and effective learning. Successfully conducted multiple times between 2020 and 2022, the program empowered over 1200 business owners with the tools and knowledge to create and manage their own websites effectively.

This training was not just a learning opportunity; it played a pivotal role in driving the success of HCC’s workshop initiative, significantly empowering participants and contributing to their business growth in a challenging economic landscape

Testimonial

I truly loved working with Boral Agency! Super professional and were able to create a new initiative with a sustainability plan!

– Brenda Brombacher