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Scott Humphrey Corporation is a trusted executive search partner specializing in the construction industry. Their deep sector expertise, high-touch service model, and reputation for delivering results make them a standout in a crowded recruitment landscape. Unlike traditional firms, Scott Humphrey prioritizes strategic partnerships, placing top-tier leadership talent where it matters most — on job sites that can’t afford delays.
To scale visibility and modernize outreach, Scott Humphrey partnered with Boral Agency to build a data-driven marketing ecosystem designed to grow brand authority, expand digital reach, and generate qualified leads from industry decision-makers.
The Challenge
Scott Humphrey had a strong reputation offline but lacked a digital marketing system to match. Their expertise wasn’t translating into discoverable, authoritative content online.
Without consistent content, SEO, or outbound outreach, potential clients and candidates weren’t engaging with the brand at scale.
In a space crowded by generalist firms, Scott Humphrey needed to reinforce its position as the construction executive search expert-and communicate that with confidence.
Growth in LinkedIn Followers
Increase in Website Sessions
Blog Traffic Growth
High-intent leads captured in the first days
CTR on LinkedIn Ads
Increase in Social to-Site Clicks
Boral conducted a full brand audit, SWOT analysis, and market segmentation to clarify Scott Humphrey’s unique value proposition: We hire proactively, sourcing candidates before you need them. This positioned the firm as a strategic partner, not just a reactive vendor, and aligned messaging with the urgency and complexity of construction projects.
The website and blog were restructured and optimized around construction leadership keywords. Metadata, case studies, and technical fixes were implemented to increase organic traffic and visibility in search.
Boral produced targeted blogs, LinkedIn articles, and downloadable assets designed to build trust, improve SEO, and position Scott Humphrey as a thought leader in staffing for construction and engineering.
Strategic campaigns were launched to reconnect with past clients, share new salary data, and nurture leads through tailored messaging funnels-reaching both employers and candidates.
A content system of clever LinkedIn reels, educational posts, and branded visuals was deployed to grow following, boost awareness, and establish credibility across top construction markets.
Two creative campaigns were launched:
Landmark Campaign:
Showcased unfinished city landmarks (e.g., Chicago, Houston) paired with the line: “We don’t let these projects go unfinished. Why would yours be any different?” This campaign visually reinforced the firm’s commitment to delivering leadership that finishes the job-no matter the market.
Construction Salary Guide Campaign:
Promoted a gated salary benchmark guide for construction executives via paid LinkedIn and Facebook ads. Served as both a lead generation tool and value-add for hiring managers evaluating compensation strategies.
