Wier Enterprises Case Study

Wier Enterprises was established in 1991, it started as a small family-owned business and now is a large volume general contractor. Their areas of expertise cover design and building automotive, retail, healthcare, aviation, and industrial facilities.

Wier was looking for guidance from an agency with experience in the industry that could help their company with their online presence and lead generation. This is where Boral Agency came in to help Wier build a whole new user-friendly website.

The Challenge

Content Optimization

Wier needed help strengthening their online voice and was looking for straightforward and valuable content.

Online Presence

Wier had little to no online presence because of their outdated website and their lack of digital marketing guidance.

The Results


Increase in website traffic

Project case studies showcased

The Strategies




Web Design

The new website includes an easy-to-use navigation bar and features many of their biggest projects to date. It includes relevant and eye-catching graphics and photographs and includes a clear call to action throughout the pages.

Content Optimization for Wier

Content Optimization

Content is highly important for digital marketing, so we made sure to pair up valuable content with visual images to increase user engagement. Each service page includes frequently asked questions so the reader can learn as they navigate through the site.

Photography Services

Photography can have a huge impact on the opinions of a prospective customer. That is why we ensured that the photography for Wier Enterprises reflected the mission and vision of the company by showcasing the members of the team and what they stand for.


We also provided professional videography to showcase the team and establish a more personal connection with the audience. This included script writing, art direction, and video.

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