Wier Enterprises Case Study

About Wier

Wier Enterprises was established in 1991, it started as a small family-owned business and now is a large volume general contractor. Their areas of expertise cover design and building automotive, retail, healthcare, aviation, and industrial facilities.

Wier was looking for guidance from an agency with experience in the industry that could help their company with their online presence and lead generation. This is where Boral Agency came in to help Wier build a whole new user-friendly website.

The Results


Increase in website traffic

Project case studies showcased

Struggled With

Content Optimization

Wier needed help strengthening their online voice and was looking for straightforward and valuable content.

Online Presence

Wier had little to no online presence because of their outdated website and their lack of digital marketing guidance.

Boral Team with Wier

We listen to your vision, needs, and goals.

We don’t prepare a generic marketing strategy for all our clients. We meet with you and your team and we listen listen listen!

Each strategy we create is customized to your company, your team, and your goals.

We then review all our research, compare all our notes, analyze your marketing priorities and present you with a plan on how to implement each strategy step by step.

We know our stuff!

After meeting with the Wier Enterprises team we started the fun part…Research!

We analyzed their current marketing efforts as well as their competitors. We gathered information about his current services and what he wanted to focus on instead and how a new target market could be reached.

Finally, we assembled our amazing team and set responsibilities and timelines.

A Dedicated Team

Director of Digital

Director of Marketing

When you choose us to handle your project you get a dedicated team made up of a diverse group of talented individuals.

You get a team that takes off the burden from you and becomes accountable for your marketing strategy.

Your team is always just a phone call or email away.

The Strategies




Web Design

The new website includes an easy-to-use navigation bar and features many of their biggest projects to date. It includes relevant and eye-catching graphics and photographs and includes a clear call to action throughout the pages.

Content Optimization

Content is highly important for digital marketing, so we made sure to pair up valuable content with visual images to increase user engagement. Each service page includes frequently asked questions so the reader can learn as they navigate through the site.
Content Optimization for Wier


Photography can have a huge impact on the opinions of a prospective customer. That is why we ensured that the photography for Wier Enterprises reflected the mission and vision of the company by showcasing the members of the team and what they stand for.


We also provided professional videography to showcase the team and establish a more personal connection with the audience. This included script writing, art direction, and video.

Full Website