It will be the market’s first topic-driven visualization platform, offering a smarter way to discover the news, a collaborative research market, and will open your mind.
Neutrality will be revolutionary in filtering out fake and biased news so that users can consume content from various viewpoints, despite their original opinion. Sign up for the public beta here.
Neutrality is set to become the world’s most revolutionary news aggregator. It’s an online platform that will allow users to tailor the content they want to consume according to sophisticated filters.
After looking for a marketing firm nationwide to help them market their company and bring their vision to life, they awarded Boral Agency for this important project. After 3 years of working together bringing their brand to life, their software UX/UI design and development, we are ready to launch the beta program at the end of 2022.
Branding & Online Presence
Neutrality entered the market to become the leader in news aggregators and research platforms. When they started, they didn’t have a name or any semblance of brand identity or website to go along with them.
When Neutrality approached us, they had a rough prototype of their dashboard developed by the founder’s programmers. The idea was proven. It was now Boral Agency’s task to capture their vision focused on maximizing the user’s experience, design, and usability.
Starting from zero is never easy, especially being new in the market. This couldn’t be more exhilarating for Boral Agency. We created a private and public launch marketing campaign including offline and online marketing tactics. Make sure you keep your eyes open for the launch of Neutrality.
“We were looking for a firm to help us market our company and clean up how our site looked. We conducted a national search. We narrowed the search to three finalists, Boral, one in NY and one in South Carolina. Boral’s RFP was superior to all else. Even more importantly, the work product exceeded what was promised in the RFP. Boral has a high-quality of product produced by high-quality people. You will not be disappointed if you choose Boral. ”
– Dan Koch
Boral Agency has created a simple yet modern landing page until we go live.
Behind the scenes, Boral Agency is working on a Marketing Website that allows users to find what they need as quickly as possible, guiding them to create a Neutrality account. Boral Agency is making sure that all content marks all the SEO best practices boxes to ensure interested searchers will be able to find the Neutrality site and will be intrigued to sign up.
Boral Agency started from scratch by creating the marketing strategy and journey for Neutrality’s Private & Public Beta Launch. Boral Agency is currently on the path of the Beta Launch and, together with Neutrality, is building a brand with the strength to change people’s minds on news and form a new market.
Additionally, Boral Agency is working on developing organic Social Media Campaigns, Paid Social Media Ad Campaigns, and creating Video Scripts for Training, Marketing, and Promotional Videos. The team is excited for you to see what is yet to happen in this strategy.
UX/UI Design & Development
Boral Agency has designed and developed Neutrality’s entire Dashboard. This has been completed through UX and UI Design and development, where Boral Agency’s team has been working on the user interface for both website & app integrations.
Boral Agency team has collaborated closely with Neutrality’s management and engineering teams through storyboards, flows, and sitemaps to execute the best possible user experience. The exciting challenge Boral Agency is undergoing in this project is understanding Neutrality’s vision and designing it with the end goal of a user’s wholesome experience.
Neutrality already had a name in mind but was indecisive about the brand’s identity. Through various branding exercises, backed up by research and strategy, Boral Agency was able to help them choose their final name and feel confident with their decision.
Once the name was settled, Neutrality needed a solid user interface branding kit & guidelines that positioned Neutrality as a modern, innovative name among other news aggregators online. Boral Agency helped create this by using research-driven evidence to choose the appropriate colors, fonts, and icons to ensure a minimalist yet impactful overall look.