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American Dental Care is a trusted provider of affordable dental discount plans dedicated to making oral health accessible across diverse communities. Based in Houston, Texas, they serve families nationwide, focusing on accessibility, inclusivity, and personalized care.
To better engage with Hispanic audiences, American Dental Care sought to create campaigns that resonated culturally while driving measurable results.
The Challenge
American Dental Care faced challenges in reaching Hispanic audiences with culturally relevant and bilingual content, limiting engagement and conversions.
Increasing qualified leads was essential to expanding their
patient base and ensuring long-term growth.
Existing content was not optimized to capture organic traffic from bilingual users, reducing discoverability effectively.
Strengthening their digital footprint and building trust with the trust with the Hispanic community was critical for fostering engagement and loyalty.
CTR on Google Ads
above the industry average in engagement rate
of total website visitors came from one bilingual campaign
A comprehensive approach was taken to design market and program campaigns tailored to the right target audience. This included identifying audience segments, crafting messages that addressed their pain points, and aligning campaigns with relevant times of the year (e.g., end-of-year dental care).
Each campaign was strategically crafted to ensure maximum relevance, impact, and connection with bilingual Hispanic families.
A marketing strategy for Hispanic bilinguals in Houston, LA, Miami, and NY was developed. This included bilingual campaigns with culturally relevant messaging and visuals tailored to the unique preferences of this audience.
American Dental Care effectively reached and engaged diverse audiences nationwide by focusing on resonant content.
Spanglish ad groups were created on Google, LinkedIn, Facebook, and Spotify to target bilingual users effectively.
These campaigns featured precise keywords and messaging crafted to appeal to the needs and cultural context of the Hispanic market, resulting in measurable engagement.
A comprehensive content strategy was created, focusing on bilingual blogs, landing page content, and social media captions. All materials were carefully optimized for SEO to attract organic traffic while maintaining cultural relevance and authenticity.
A robust social media strategy was implemented with bilingual posts, including dental tips, member testimonials, and fun, engaging content.
This approach built a consistent and engaging presence, fostering trust and strengthening connections with the community.
High-quality testimonial videos and reels were produced to showcase real client experiences. These videos conveyed authenticity and helped American Dental Care connect with bilingual audiences emotionally, enhancing their storytelling and online appeal.
