Technology Marketing Strategy
Broussard Logistics focuses on logistics services and technology that has been assisting companies manage, control, and lower freight costs by improving their supply chain for more than 40 years.
They were looking to partner with an agency that could help them grow their brand awareness and online traffic.
Broussard’s existing content needed optimization to be able to reach the right audience and entice the audience with the right call to action.
Broussard had tried different approaches but needed digital marketing guidance. They were in need of a structured marketing strategy that was straightforward and measurable.
Web Traffic Increase
Boral Agency built a robust marketing strategy for Broussard which included specific target audience avatars, customer journey breakdown and various tactics to help them reach their goals and increase brand awareness.
Broussard’s website received speed optimization and technical enhancements. Additionally, new relevant pages were added and various existing pages were re-organized for optimal user flow.
Boral Agency optimized Broussard’s existing content to rank for specific keywords and show up higher on search engine results pages. Our team also created a series of blog posts and articles to target the right audience throughout different buying journeys. Additionally various onpage and off-page SEO strategies were deployed.
Social Media Management
Boral Agency developed organic social media campaigns, paid social media ad campaigns, and short attention-grabbing video clips to boost engagement and increase reach.