University of Houston College of Medicine
The Tilman J. Fertitta Family College of Medicine is an integral part of the University of Houston and is known for top-tier medical training to prepare students for a successful career in medicine. The College is led by an established team of leading physicians with the collective mission of improving healthcare in underserved communities in Houston and across Texas.
Boral Agency was sought out by the College of Medicine to improve its online presence as well as to help with UX Web Design. The Boral Agency team provided solutions by designing multiple websites that were user-friendly and offered optimized website content.
The Challenge
UX Web Design & Content
With hundreds of medical colleges across the country, the UH College of Medicine wanted to stand out with its content so relevant and active searchers find them on google searches.
Online Presence
The UH College of Medicine launched their new College of Medicine in 2020. They approached us before opening doors to be ready with a strong online brand presence. After opening doors, the school enrolled its first class of 30 students in 2020.
The Strategies
UX Web Design
Boral Agency custom designed multiple websites for the different divisions needed within the university. The first project was a ten-page overview website that included a fresher, more modern look to veer away from the impersonal and cold feel most medical brands have become associated with.
Additionally, Boral Agency worked on more than ten different pages for the Leadership and Faculty sections and optimized the pages to be linked to the proper departmental page.
Lastly, Boral Agency designed a different brand-new website for the Humana Institute. The team worked on content writing, editing, layout design, and SEO optimization.
Content Optimization
All existing and new content was optimized by our team, making sure that everything from alt texts, images, page titles, and metadata was modified to target identified keywords and follow SEO best practices.
Website Changes
Boral Agency updated the existing Student Page, making sure we followed the same coding architecture developed initially. Additionally, our team optimized the content for various sections on the page for SEO and to offer a better user experience that helped visitors find what they needed as quickly as possible.