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Latin Restaurant Weeks is an initiative to celebrate Latin flavors and support Latin-owned restaurants in Houston, Atlanta, Miami, Chicago, and New York. With a commitment to cultural authenticity and culinary excellence, LRW aims to highlight the diverse and vibrant culinary traditions of Latin America. Their mission is to promote Latin cuisine by connecting food lovers with the best Latin-owned restaurants, fostering a deeper appreciation for the rich and varied culinary heritage of Latin America.
The Challenge
LRW needed a comprehensive strategy to effectively engage the Hispanic bilingual market and increase participation in their events.
Strengthening their online presence to generate excitement and participation in their events.
Creating engaging and informative content in both English and Spanish to recommend the best restaurants in participating cities.
Developing and executing a social media marketing strategy that resonates with the Hispanic bilingual market, utilizing various formats such as still images, carousels, and reels.
Boral Agency was a pleasure to work with. Creative, efficient, and organized. Mariel was strategic and was always open to feedback, making changes to our marketing plan as needed. I worked with Boral for a project; unfortunately, my business now needs an in-house person to facilitate our needs as it is very demanding and time-sensitive. However, I think the agency is great.
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Recognizing the need for a targeted approach, a comprehensive strategy was developed to engage the Hispanic bilingual market.
This strategy emphasized showcasing LRW’s commitment to celebrating Latin cuisine and culture while leveraging various digital channels to reach and engage their target audience effectively.
Blogs and articles were created in both English and Spanish, recommending the best restaurants in participating cities.
This content aimed to attract and retain visitors, establishing LRW as a trusted source for discovering the best Latin culinary experiences.
A consistent and engaging social media presence was developed across all major platforms, including original designs, branding, regular updates, and customer interaction.
The strategy included the creation of still images, carousels, and reels, tailored to resonate with the Hispanic bilingual market and showcase the vibrant culinary traditions of Latin America.
