Here’s the deal:

Have you spent weeks (or months) trying to implement a lead generation strategy for your business and, after all that hard work, still no leads coming in?

If so, you’re not alone.

We’ve seen this play out so many times here at Boral Agency. We’re a full-service digital marketing agency with a bit of a reputation for getting our clients those “elusive” leads they’ve been chasing 😉

In fact, that’s the big reason our clients keep coming back to us. They know we’ve got the experience and the know-how to make things happen.

So, here’s the good news – we’re here to help you revolutionize your approach and work smarter, not harder.

Prepare to be inspired as we provide you with our tried-and-true lead-generation strategy tips and real-life examples that we have used with our clients.

In this blog, we’ll cover:

  • The Importance of a Lead Generation Strategy
  • How to Create a Lead Generation Program for Consistent Results
  • Online Lead Generation: Expanding Your Digital Footprint
  • SEO Lead Generation: Leveraging Search Engines for Business Growth
  • How to Enhance Your Lead Generation Efforts with Video Marketing
  • Measuring Success and Improving Lead Generation Efforts
  • Online Lead Generation Services: Boosting Your Lead Acquisition

Ready to learn our tips to improve lead generation efforts? Keep reading!

The Importance of a Lead Generation Strategy

The Importance of a Lead Generation Strategy

Why does lead generation matter?

In our experience, it doesn’t matter what kind of business you run or the products or services you sell.

A solid lead generation strategy can help you increase conversions and boost your bottom line, regardless of your business.

Here are just a few benefits that successful lead generation efforts may provide:

Grow Your Audience

As it turns out, lead generation can help you introduce more people to your business’s products or services.

Who knew!

Joking aside, it’s not just about reaching a larger audience, it’s also about connecting with those most likely to buy what you sell.

Think about it.

We all buy when we feel connected to a brand. In other words, your goal is not to simply grow your audience, but to connect with a bigger group of qualified leads that can result in more sales and increased revenue for your company.

If you’re looking to learn more about how to connect with a larger audience, start by downloading our Free Audience Persona Template Today!

Create Strategic Alliances

Lead generation doesn’t just introduce new prospective buyers to your business, it can also connect you to other business owners who might make good collaborators in the future.

What does this mean?

For example, say the owner of a non-competing business learns about your products or services and thinks their audience could benefit from them.

Boom! Instant referral!

We all want to get more referrals, but sometimes it’s not that simple. However, a successful online lead generation strategy opens the door to other opportunities to position your company in front of a broader audience, like perhaps they’ll reach out to you about hosting a webinar together or cross-promoting each other on social media.

Not only does this help you promote your business to more people, but it also gives you a chance to expand your professional network into new industries and services.

Avoid Cold Calling and Emailing

Let’s be honest.

Sadly, nobody likes cold calling or cold emailing.

It’s awkward, stressful, and — often — not very effective.

On the other hand, a well-planned lead generation strategy can produce better results than cold calling and emailing.

You see, lead generation helps you figure out which people you should be reaching out to and if you know how to set up proper tracking links, you can figure out how curious they are about buying what you’re selling.

The best part?

It also ensures you’re not wasting time on people who have no interest in your products or services.

How to Create a Lead Generation Program for Consistent Results

Now that you understand the importance of lead generation, let’s talk about some steps you can take to make your lead generation strategy more effective.

Step 1: Analyze Your Company

You see, effective lead generation starts with an analysis of your company’s current processes.

You might be wondering, where do I start?

In our experience, the first step to success is looking objectively at your business and considering how to update your marketing tools.

But that’s just part of the story…

Be as open and honest as you can during this step.

Remember that the more efficiently you run your company, the more time you have leftover to focus on lead generation.

Step 2: Consider Your Competitors

Next, consider your competitors and what they’re doing to generate leads consistently.

Make a list of some of your business’s top competitors.

Then, ask yourself the following:

  • What are they doing that I can do differently?
  • What platforms are they using?
  • What is their content strategy?
  • How are they offering their products or services (videos, blogs, newsletters, emails, ads, etc.)?

It gets better.

There are also a few software and different tools to gain insights into your competitors’ keywords.

How can you actually use this?

By analyzing your competitors’ keyword strategies, you can draw valuable lessons.

Emulate their successful approaches to replicate their achievements while learning from their mistakes to avoid costly pitfalls.

What’s more, use this as a strategic way to optimize your keyword selection and enhance your overall digital marketing efforts.

Take advantage of this opportunity to gain a competitive edge.

If you still need guidance on where to start, we recommend you download our free Roadmap to Create your Marketing Action Plan.

Step 3: Ask Questions To Your Clients

We get it.

We understand the hesitation that can come with asking clients challenging questions.

Here’s the deal:

By posing insightful questions to your clients, you can enhance your lead-generation efforts

significantly while strengthening your client relations.

This approach lets you gain valuable insights into their needs, preferences, and expectations.

The best part?

When you invest time in getting to know your clients and understanding their desires, you’ll have

a wealth of information to fuel your brainstorming sessions and develop a comprehensive and effective strategy.

Don’t shy away from asking the tough questions.

Embrace them as opportunities to deepen your understanding of your clients and unlock the potential for a more targeted and successful lead-generation approach.

The more you know, the more you can deliver what they want.

These are just a few questions you can ask them:

  • Are you happy with my product or service?
  • When was the last time I called and asked how you were doing?
  • How is my customer service?
  • How will I maintain your happiness and satisfaction?
  • Are you engaged?

Remember that when your clients are happy, engaged, and loyal, you’ll get more leads for your business.

Step 4: Create a Referral Program

Here’s the kicker: if your clients are happy and engaged, they’ll be more inclined to refer their friends and family to your company.

Let your customers work for you and assist you in your lead-generation efforts.

One way to do this is by creating a referral program.

What’s more, there are lots of ways to incentivize referrals.

For example, you can offer a special discount to clients who refer a certain number of people to your company.

You can also use referrals as entries into a contest to win a larger prize, like a free product or service.

Online Lead Generation: Expanding Your Digital Footprint

Online Lead Generation: Expanding Your Digital Footprint

Effective lead generation also requires you to be more conscious of your online presence. This starts with updating and optimizing your website, which brings us to some additional steps every marketer should be taking:

Optimize Your Website

No doubt about it, website optimization plays a critical role in improving your lead generation strategy.

Simply stated, make sure your website tells visitors who you are, what you sell, and why they should choose you over one of your competitors.

Consider the significance of calls to action (CTAs) when revamping your website.

In our experience, incorporating a CTA every 2-3 sections is crucial to gently prompt users to take action.

However, it’s essential to strike a balance and avoid overwhelming them with excessive CTAs.

Simplicity is key.

Moreover, clarity is fundamental.

Clearly communicate to your audience what specific action you want them to take, whether signing up for your email list or downloading a free eBook.

By providing explicit instructions, you remove any ambiguity and guide visitors toward the desired outcome.

Remember, strategic placement of CTAs coupled with clear directives can significantly enhance your website’s user engagement and conversion rates.

It gets better!

Discover the latest Web Design Trends that will empower you to optimize your website like never before.

Step Up your Social Media Game

You probably asked yourself this question with no avail: how can I leverage Social Media for leads?

Social media changes rapidly, including a clickable link in your bio so people can easily access your website and learn more about your brand is the easiest way to get organic visits directly from your profile, but we both know it’s not enough.

What’s more, paid social media ads are designed to reach your audience and encourage them to engage with your brand, but campaigns not always produce desired results.

Social media is a MUST to generate leads, but I can’t give you all ideas here, so read How Social Media Can 10X Your B2B Business.

Run Retargeting and Remarketing Campaigns

Retargeting and remarketing are lead-generation strategies connecting you with prospective customers who have previously engaged with your website or social media profiles.

What’s the difference between these?

Retargeting focuses on paid ads.

Remarketing focuses on email campaigns and may involve more specific upselling and messaging.

Ok, that makes sense…

But how can you actually use this?

Retargeting and remarketing allow you to connect with people who are more likely to follow through and make a purchase.

After all, these consumers have already clicked on your website, scrolled through your various pages, and maybe even signed up for your newsletter.

Simply stated, they’ve already taken steps to connect with you, so closing the deal is easier.

Host Live Demos and Presentations

By now, you should understand how digital marketing helps you grow your leads.

But don’t underestimate the power of going live.

As it turns out, hosting an in-person demonstration or a virtual presentation is an excellent way to get to know your target audience better and show them the value your products or services offer.

Even better, during a live demo or presentation, you can answer frequently asked questions or ask your prospects why they’re interested in your products or services.

That’s not all…

You can use the feedback you collect during these events to finetune your marketing messages and make them more enticing to your target customers.

SEO Lead Generation: Leveraging Search Engines for Business Growth

In addition to clarifying calls to action and the purpose of each webpage, you should also focus on search engine optimization (or SEO).

But there’s a catch.

You must ensure you’re including keywords that your target audience will likely type in when searching for businesses like yours.

What’s more, you should also create content that answers frequently asked questions.

The more visible your website is on search engine results pages, the more likely people will click on it.

After doing this, they’re also more likely to follow through with your call to action and take steps toward becoming paying customers.

But that’s just part of the story…

If you’re looking to improve your SEO, Read our Ultimate Guide!

If you’re tired of DIY your SEO game, book an initial consultation where we can review your SEO situation as of today!

How to Enhance Your Lead Generation Efforts with Video Marketing

How to Enhance Your Lead Generation Efforts with Video Marketing

Live videos are great for connecting with your audience and delivering key messages.

However, you can also improve your lead generation strategy by publishing higher quality, produced marketing videos.

Think about it.

As human beings, we are inherently visual creatures with limited attention spans.

Now, videos allow you to explain your products or services, break down how they work, and highlight the benefits they offer in a short time frame.

It gets better!

You can also share reviews or testimonial videos to provide social proof and show potential buyers why they should take the plunge and buy your product or service.

For instance, take a look at how we convert testimonials into videos here.

This provides viewers with a quick and enjoyable way to learn about the company, resulting in better absorption of information than reading a review.

But that’s not all…

Don’t forget that video creation can also help your search engine ranking.

Well-optimized videos with clear titles and keyword-rich descriptions will show up higher on search engine results pages and get more people interested in what you’re selling.

Measuring Success and Improving Lead Generation Efforts

Measuring Success and Improving Lead Generation Efforts

An essential part of a good lead generation strategy is data collection.

No doubt about it!

Now, suppose you’ve carefully planned your strategy and are using the right tools.

In that case, you’ll have an easier time collecting essential insights into your target audience, their interests, and the effectiveness of your ads, forms, etc.

You can use these insights to improve your approach and focus on the tactics that produce the best results.

And we don’t stop there.

Discover a powerful method for gathering valuable data—analyzing your top customers.

Unsure where to begin?

Take the first step by downloading our complimentary Customer Analysis Template today.

This resource will provide a comprehensive framework to delve into your top-performing customers and unlock valuable insights.

Online Lead Generation Services: Boosting Your Lead Acquisition

Online Lead Generation Services: Boosting Your Lead Acquisition

What’s the bottom line?

Your primary goal as a business owner should be to have a strategy that generates leads consistently (especially online leads).

In our experience, more leads equal more opportunities to make sales.

Remember the examples and tips discussed above to create a strategy that works for you and your brand.

If you need more help with lead generation, we’re here for you at Boral Agency.

Contact us today to learn more about our services or to schedule a free consultation.

We can’t wait to jump in and help you take your company’s marketing plan to the next level!