Did you know that about 97% of consumers search online for their products or services?
With most of the population turning to the Internet for guidance, your small business has to be able to stand out from the crowd. Only 51% of small businesses are currently operating their own sites. Therefore, you can help your business seem more professional and credible if you have a good website.
I know what you’re thinking… “We’re doing fine without it” or “we don’t have the time or money for that…” However, it could pay off in the long run. Creating a website is similar to creating an additional sales tool if you do it the right way.
The top benefits of having a website if you are a small business owner are:
Credibility
People trust those that they can count on, so if they can’t find your business online, they may not take you seriously as a professional.
Accessibility
Having your website available 24/7 is great for your someone who can go to find any information they need to know even when you’re out of the office
Increase Customers
You will have more opportunities to grow your business if you have a website current customers can share with others or providing a place where potential customers can learn about you.
Building Relationships
Keeping constant communication with your customers through your site will maintain the quality customer service people look for.
The majority of small business sites are using out of date technology or have missed opportunities based on their lack of content. You can use this as an advantage and get ahead of the game. So what are you waiting for?
