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Is your website generating leads or is it time for a redesign?
Having a website is a MUST nowadays, however, that doesn’t mean that your website will generate online sales.
A truly effective website is more than just a stunning design.
It’s about generating more visitors, leads, and customers.
Follow this ultimate checklist that will cover how to have your website completely optimized to bring your more traffic and conversions.
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These are the 6 most important categories you need to look for on your website.
In an effort to keep the list short and straight to the point, the items listed on each category are the basic items that apply to almost all websites.
Accessibility
 Open your website on current versions of Internet Explorer, Firefox, Google Chrome, Safari, etc. Check if it displays correctly on each one of them. Do the same on smartphones and tablets. Check if your site is mobile friendly, if the text is easy to read, and if it’s easy to navigate.
 Images and Videos have text-based alternatives. (i.e.: if the images or videos on your site do not load, there’s a short description to convey the information about that image or video). This is very important specially if you have a Java, JavaScript, Flash format. Also, make sure all ‘alt’ tags are in place (if you don’t know what ‘alt’ tags are, then most likely the answer is no)
 Check if all internal links, external links, and contact forms are working properly.
 Make sure your website is fast on all devices. You can check your website speed using Google Page Speed Insights.
 Navigation
 As soon as you open your home page there is a CLEAR statement of your business purpose. In other words, will your customer know what you do?
 All pages have a call to action. (i.e.: The outcome you expect from your audience: to leave an email address, to make a purchase, to contact you, to fill out a form, etc)
 Navigation menus and links throughout your site are easy to use for your target audience. Put yourself in your customer’s shoes and navigate your site as if you knew nothing about your business, would you do business with you? How many clicks did it take you to reach a page?
Design
 Make sure your website is responsive. This means that your website design will render well on a variety of devices and screen sizes.
 Consistency is the most important aspect for a well designed website. The header/logo, navigation bar, footer, contact forms, font types, font size, link colors, call-to-action buttons, page layout, graphics/images format, and video format are all consistent.
 Color scheme is limited to a maximum of 4 colors. Font type is limited to a maximum of 2. Font size is easy to read.
 Images and videos upload fast and are not slowing down your site. Remember graphics should enhance your site, not distract users.
 Make sure the font size and color are legible with your background color.
Content
 The content is up-to-date, informative, and it suits the website’s purpose and target audience.
 Content is organized and consistent: Fonts, font sizes, bullet points, headers, links, and brief paragraphs.
 Content is free of typos and grammatical errors.
Search Engine Optimization (SEO)
 Follow white-hat SEO practices: Clean codes, page titles, meta description, alt tags, relevant content and keywords, no hidden text or links (no clear text or links), fresh content, and responsive design.
 SEO strategy is in place to drive organic traffic to your site.
 Google analytics installed.
Security
 Strong, secured password that you change frequently. Connect via FTP-SSL.
 Forms have captcha, check box, or other method to check the submission is made by a human and not a robot.
 Your website theme and plugins are up-to-date. Learn more about wordpress website security.
Thinking about redesigning your site can be scary, but think of your current site and ask yourself:
Is it helping you bring more business or is it hurting your company?
To help you answer this question we put together this website checklist.
Now stop one quick second.
If your website was built 5+ years ago, without question: It Is Time To Change.
Remember, your website is an investment, it is the face of your business in the online world.
Having a strong online presence is no longer optional. Turn your website into a lead generation vehicle that helps you achieve your business goals!
