Are you interested in the latest, most exciting, and newest, web design trends happening right now?
If this is you, well, good!
Because, I’m going to spill the beans on what is happening in Web Design in 2021.
Let’s jump right in!
Here are 10 trends for web design that you can expect:
Web Design Trend #1: Personalized UX
Personalization of a website and it’s design have been around for a while now, but as more people become more dependent and attached to their devices, the user experience will reach a new level.
To increase conversion on your website you need a plan that dives into detail on how you will be personalizing your site depending on a person’s age, gender, and preferences.
Personalizing the User Experience (UX) will leave your visitors with the impression to that you are actually taking care of them and their needs, therefore they will choose your product or service.
BAM! More sales to you!
Web Design Trend #2: Voice User Interface (VUI)
A voice user interface (VUI) allows people to use voice input to control computers and devices.
This technology is still fairly new but growing rapidly because it’s the brains behind millions of gadgets such as Alexa and Echo by Amazon.
As a digital marketing agency, creating websites with the latest technology available is imperative to us! And you need to demand the same!
We want our clients to get the full potential of VUI to engage online customers in ways that will go beyond a click of a mouse.
Putting VUI to work will make your website more interactive and practical for your visitors, resulting in…
Yes, you guessed it!
More website sales!
Web Design Trend #3: Practicality and Content Centered UX
Everyone wants the website or app that they’re using to be fast and easy to use.
Designs that are time-saving and load faster are becoming necessary as web visitors now have an even shorter attention span.
Content that is visual and user friendly makes UX more pleasing and appealing.
Website design must be geared towards ease and legibility to truly grasp the end user’s attention.
Taking out unnecessary content and images makes UX satisfying and not overwhelming for the users.
Great web designers will make content with appropriate, uncluttered, negative space, making it easier to read and engage.
Web Design Trend #4: Minimalism and Bold Typography Designs
Typography on the web is starting to get bigger and bolder making it a trend that is popping up in many up and coming websites.
Typography can be visually appealing, but using distracting fonts can make your reader not focus on what you are trying to say, and instead they could become annoyed with your website.
When this happens the web visitor is gone.
Combining bold typography with a minimalism twist is your winning ticket to look trendy with bold typography.
I know what you are thinking…
I have a B2B website, I don’t need to look “trendy”.
Oh, but you do.
I get this comment a lot.
And I’m also able to prove to many of my clients that being “trendy” increases website sales, even if your client is another company.
See some examples of successful B2B companies that generated sales between the first month after launching their website:
- Architect Website Design Trend
- Industrial Contractor Website Design Trend
- Commercial Paving Website Design Trend
- Engineering Website Design Trend
And you know, these website sales are worth thousands of dollars in contracts, right?
Just wanted to make sure…
Web Design Trend #5: Augmented reality
Augmented reality is mostly seen in games or gaming apps, but it is now becoming a trend in web design.
It is being seen often in sales websites and apps.
Allowing your user to interact through augmented reality it’s becoming easier every time since most devices now have a camera.
You could scan a business card and see an animation come to life on your phone. You can have an interactive 3 dimensional navigation bar on your website.
You can enable a “virtual mirror” so your client’s can try on glasses or hats on your site…
The possibilities are endless!
Web Design Trend #6: GIFS or animations
Great web designers are now using GIFs to be more interactive and informative.
With GIFs or animations, you can give your site more life by providing more information that is not boring to see or read.
These images have interactive options and make the user more engaged on the site.
For B2B websites, the best place to use GIFs or Animation is in your “Meet the team” page.
Here is a live example:
Web Design Trend #7: Sticky Elements
Sticky navigation is becoming more and more prominent in web design.
The trend is to have sticky elements at the top, bottom, or sides of the page, so it does not disturb the website visitor.
This gives the user more access to more information.
You can use sticky elements to highlight a promotion, your social media links, chat-bot, or a call-to-action.
If your website has a lot of content, you can use an arrow as a sticky element!
This will let your users have the option to click on it and instantly take them to the top of the page.
It is easier and more convenient, making for a more pleasurable experience = More Website Sales!
Web Design Trend #8: Chat-bots
Chat-bots allow website visitors the option to ask any question without human interaction.
For you, the business owner, it means that you can save money and time -since you don’t need a live person, while increasing sales and efficiencies.
When properly designed, chat-bots can have different uses:
- Frequently Asked Questions
- Book a meeting
- Buying a basic item
- Resolve a complain
- Make a reservation
Some of the greatest advantages of a well designed chatbot are:
- Available 24/7
- Provides instant response
- Capable of remembering customer preferences and order history
- Recognize language
- Learns from customer feedback
The best chatbots can give you a personalize experience where you don’t even know that you are talking to a robot!
Web Design Trend #9: Progress Spectrum
Progress spectrums are a natural way of measuring progress seamlessly.
Designers are using it to break up the unnatural linear steps in websites.
These web design tool guides the visitor on each step they are on, helping them know how far they are in the process.
This type of tool is very common for ecommerce sites during the purchase process, and restaurants during the order process.
For B2B websites, progress spectrums will help visitors have a more enjoyable experience with the site when they are completing a long form.
For example, if you own an engineering firm or a construction company, you need your lead to fill out more information than a simple name and email, and in some cases upload files and other requirements.
This can seem tedious to your lead, but a progress spectrum can present the steps in a more visual way that will allow the lead to follow a long and see the end goal.
Web Design Trend #10: Grid Layouts
If you have visited Pinterest, then you are familiar with grid layouts.
These types of designs have been more noticeable in web design, becoming the structure of many websites.
With grid layouts, you will keep your website elements aligned and displayed in a clean and neat way.
A good example is when you are showcasing projects, services, or your latest blog posts. Grid layouts adds to your user experience, ease of use, and clean design.
How do you envision your website?
Remember that you do not need to use all the web design trends listed in this blog.
Choose the ones that best work for you. If you need help choosing, reach out us! We are happy to help 🙂
If any other killer web design trends come to mind, leave us a comments below!