Did you know that:
For every $1 you invest in user experience or UX design, you can receive an average return of $100!
Do you want to enjoy these kinds of returns?
If you said yes, you are my type of people 😊
By now, you might have heard about UX design and how it works for your website or software.
Sorry, the U-what?
Ok, we can start again.
You might be wondering what this new “trend” called UX design is and how it can help your business.
This blog answers these and other critical questions to get your website or software on the right track.
Let’s jump right in!
What Is UX Design?
In a nutshell, UX design is the act of creating a seamless experience for the user when visiting your website.
It centers around all aspects of the customer journey, from before they even make a purchase to when they eventually become your raving fans.
This is why the latest google algorithm change put UX design on top of the list!
As if that’s not enough, user experience design will determine your website’s conversion success or failure.
— no pressure there.
You see, UX design touches nearly all aspects of your website or software — not just how cool that banner on your home page looks.
It also includes your website’s technical, local, emotional, and financial aspects.
But wait, there’s more.
Good UX design involves putting yourself in the shoes of the user (AKA, the potential customer) and recognizing the elements you need to include to provide them with a positive experience.
What’s the bottom line?
UX design is critical to the success of your business.
Want to learn more about UX Design Trends?
How Does UX Design Help Your Business?
Feeling overwhelmed? Don’t.
Let us put it to you this way: Imagine you go to a website and can’t find what you’re looking for.
How does that make you feel?
What actions will you take next?
Do you take time to fill out the contact form, or will you leave immediately?
If you answered: leave immediately-
You’re not alone.
Most people will choose this answer and find another site they can navigate more easily.
Generally, the easier you make it for your user to find what they need, the more conversions you will have.
No wonder UX design makes sense to grow your business!
And to be more precise, here are our top 10 Ways UX Design will help you with your business growth.
1. UX Drives Better Customer Service
Improving your website’s user experience design naturally allows for better customer service.
There’s a lot of power in putting yourself in your visitor’s shoes.
When you consider their needs and the steps they must take when visiting your website to accomplish those needs, it’s easier to make their interaction as smooth and seamless as possible.
2. UX Improves Customer Satisfaction
We both know that when customer service improves, customer satisfaction rates also go up.
What does this mean?
BAM! Satisfied customers buy more.
These days, the competition is fiercer than ever.
If you can differentiate yourself from other brands in your industry by providing an amazing user experience, you’ll have more happy customers.
3. UX Increases Customer Retention Rates
If your customers are satisfied with their experience working with your brand, why would they want to check out one of your competitors?
Think about it.
You have great products or services, amazing customer service, and your website and entire interaction channels make their lives easier, why would they leave you?
Remember that vendor that was unresponsive?
Didn’t it make you look at other vendors?
Well, your customers do the same.
As a business owner, you know how necessary customer retention is for your business’s success.
After all, it’s more expensive to attract a brand-new customer than keep an existing one.
In our experience, building a loyal customer base will set your company up for long-term success and savings.
What’s more, we recommend creating a customer analysis based on your top-performing customers.
This will help you understand which customer profile is most attracted to your products or services, and you can aim to acquire more customers like those.
Need help analyzing your customers?
4. UX Drives More Customer Referrals
Happy customers aren’t just loyal customers.
They also become walking (or, in the digital age, typing) advertisements for your business.
If people love your products or services and have an easy time finding and buying them on your website, they’ll be more likely to promote them to their friends or family members.
More referrals mean more website traffic and more sales for you.
How does that sound?
We like that too!
Word-of-mouth is the best way to grow your business.
5. UX Increases Engagement
A smooth, easy-to-navigate user experience design can also help your business by increasing customer and visitor engagement.
What’s more, when you improve your website and make it easier to use, you’ll find that people visit it more often and spend more time looking around.
No doubt about it, engagement is crucial for lead generation, and you need to expand outside your website to other parts of the internet.
For example, think about increasing social media engagement. Learn more about the importance of Social Media in growing your business:
6. UX Increases Accessibility
The goal of improving the user experience design of your website is to reach a larger audience, including people with disabilities.
Why does this matter?
Everyone deserves to have a positive experience when interacting with your site —
Those who use screen readers, those who have hearing impairments and require closed captions, those who can’t control a mouse and need keyboard navigation, etc.
What’s more, increased accessibility helps you connect with more people and ensures your website abides by the rules laid out in the Americans with Disabilities Act (ADA).
To learn how to make your website ADA-compliant, make sure to read How to Make Your Website ADA Compliant.
7. UX Increases Lead Generation
Do you have a lead generation tool on your website, such as a contact form, downloadable specs sheet, or an offer for a free eBook in exchange for a visitor’s email address?
If you answered yes, keep reading.
The better your website functions and the easier it is to navigate; the more likely people are to fill out these forms and express an interest in your products or services.
Better user experience will result in more audience engagement increasing website conversions, aka: lead generation.
Pssst! Want to hear a not-so-secret-anymore?
As it turns out, adding a live chatbot to the mix will also help your chances of getting users to leave their information.
Don’t know where to start using a Chatbot?
8. UX Means Fewer Wasted Resources
Here’s the kicker.
Nobody likes wasting time, money, or other precious resources.
Suppose you aren’t prioritizing user experience and updating your website to improve UX design.
In that case, you could be wasting resources on strategies that aren’t effective or even cause you to lose money.
Good UX design leads to a better return on your investment.
You can experience more sales from a well-designed, highly functional website, making the initial costs of updating it worthwhile.
Now, we like the sound of that!
9. UX Improves Search Engine Ranking
You might be wondering:
How does SEO play into this?
In our experience, and Google’s latest algorithm changes, improving your website’s user experience design will help your business rank higher on search engine results pages.
Search engines like Google know what internet users like —
and they don’t like slow, poorly designed, or difficult-to-navigate websites.
It’s really simple if you think about it.
Search engines reward you with a higher ranking and move you closer to the coveted top spot when visitors engage with your site.
The higher you rank, the higher:
• Brand awareness: more eyes looking at your company name.
• Website Traffic: more chances to get clicks to your site.
• Conversions: more chances to convert traffic into leads.
• Lead generation: more leads coming in!
• Revenue: more revenue flowing into your business!
Want to learn how design affects your ranking?
10. UX Increases Revenue
My hope is that by now, you can see how good UX design can help you create more opportunities to do more sales and grow your business.
In my experience, if you’re invested in your company’s long-term financial success, you must prioritize user experience.
To help you with this, here’s a little bonus!
Bonus Tips to Evaluate & Improve UX Design for Business
First, take a look at your site and ask yourself the following questions:
● Is the current website layout on my website what my user needs?
● What kind of interactions do they need to have when visiting your website?
● Is my website designed to help them find answers to frequently asked questions?
● How can I make it easier for visitors to do what I want (fill out a contact form, make a purchase, etc.)?
In our experience, it’s a bit hard to answer these questions without being bias.
That’s why it helps to have fresh eyes on your site.
So, I encourage you to look for someone who doesn’t interact with your website daily and get them to evaluate your site and answer the questions listed above.
Even better, consult a professional like us who understand UX design but isn’t directly affiliated with your business to get a more objective view.
Next, learn more about your customers!
Here’s the deal: The more you know about your target customers, the easier it is to provide them with a helpful UX design.
So, start by creating Audience Personas.
Don’t know where to start?
Then, map your customer’s journey.
In other words, illustrate all the stages a prospect goes through as they learn about your product or service and decide to invest in it.
When you break down the customer journey this way, you can create unique marketing content for each stage.
But wait, it gets better!
You can then run A/B tests to experiment with different elements of your website or software (layout, font size, colors, etc.) –
And see which ones provide a better user experience.
You can then use the results to make informed decisions about updating your website or software, making it more engaging and beneficial to your audience.
No wonder A/B Testing is so popular!
Improve UX Design, Grow Your Business
No doubt about it, it’s clear why nowadays, more brands are investing on UX design, and you should too.
Think about it, UX design goes beyond the way your website or software application looks.
It’s about making sure they perform successfully.
In other words, profitable.
And before you tell me that your business is in the industrial field or how you are not an e-commerce site, see how we helped one of our client’s UX Design!
To recap, UX drives better customer service, improves customer satisfaction, increases customer retention rates, drives more customer referrals, increases user engagement, increases accessibility, helps you reach a broader audience, improves search engine ranking (SEO), and increases lead generation, resulting in increased revenue.
And as if all of that was not enough, UX helps you be proactive and avoid wasting resources.
So now let me ask you, do you need help improving your website or software’s UX design?
Contact us today at Boral Agency.
We’ll help you identify the changes you need to make and help your business grow!