It’s easy to get involved with social media, but it is just as easy to hurt your business incorporating it the wrong way. It is important that you engage with your customers as well as create a professional brand for yourself. If you have decided to be a part of online social networks, make sure you don’t do any of the following:
Expecting People to Come to You
Just like you are trying to grow your business, you need to expand your brand as well. Just making the site is not enough. You need to be active and constantly try to keep your target audience interested by making them interested.
Posting Too Much or Too Little
Sometimes if you go on tweeting or status overload, it might scare your audience away by overwhelming them. On the contrary, if you tend to neglect your accounts, people will not take you seriously as a business. Try planning ahead for what kind of posts you might want to talk about and work on spreading the timing out.
Having an Unprofessional Voice
It is good to be conversational with your audience, because they are real people too. However, you need to keep your tone as professional as possible so that people will find you a credible business. You don’t want to lose potential customers by being too fun and sporadic.
Posting at the Wrong Times
When it comes to social media, timing is everything. After you’ve been doing social media for a while, find out what times people are engaging with you the most and plan to run with that. It does you no good to post about a new product when people are busy or sleeping.
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