Website, check! Content…Not so check?

If you are having trouble figuring out what you need to put on your website, then this guide will be able to help you. We have come up with some of our top tips for writing successful content that will increase your conversion rates!

1. Make sure your home page is a summary

The last thing you want to do is overwhelm the people that are coming to your website. If the first thing people see is a page scrolling forever that is full of paragraphs with no visuals, it will be hard to compel that reader to stay. This is because people don’t have time to read paragraph after paragraph, they want their information right there right then. Think of your visitors to your website like inviting guests into your house. When people arrive at the door, you want to welcome them in, ask what they would like to do, and lead them there.

2. Create separate pages for different topics

The more pages, the better. When someone is looking for a certain topic, they are more likely to stay on your site if you have a page specifically dedicated to it. The more that people have to scroll and click to find what they want, they will get frustrated and want to leave your website. The best way to do this is to keep all of your information concise and to the point. When you have your content spread out on multiple pages, this makes navigation much easier and you are more likely to convert that visitor into a sale.

3. Always include a call to action

It is important to lead people in the direction that you want them to go throughout your website. Be sure to include phrases like “Contact us today!” or “Click Here to Order” so that you will put that in people’s minds to make them take that action. Think about it like this, if people do not know what the next step to take is, how will they will take that step that you need them to? Don’t count on them contacting you on their own, make it obvious for them that you are the person they should call!

Now that you know the top 3 tips for writing content successfully, you should keep in mind that this is a daily commitment and that consistency is key. If you are not updating your site or providing the information that people need to know, the efforts won’t do as well as you would hope. This is where a professional agency can come in handy. Learn more about our content optimization services and read about why incorporating this into your marketing plan is important on our blog!