In any point during your career -either as a business owner or employee- there are three important lessons you need to learn to differentiate from the rest –BECAUSE DIFFERENCE MATTERS.

First you need to identify what makes you different, what should change and what should stay the same. You need to apply these same principles to your own business, your clients, and your career.

Knowing what to keep and what you need to change is no easy task. I suggest you create a survey for your customers but also one for you and your employees. Gather all these information and use it wisely. With Social Media booming so fast, is not easy to keep up specially if you are a small business, but if you stay original and find that something that sets you apart from the rest, you will have an advantage on your side.

Change can feel overwhelming. Be honest with yourself and find out what’s working and what’s not, then you found the key to success. Be an expert in what you do finding creative yet productive ways to always improve your performance. Understand when you need help. Success for companies and people means constantly checking the changes in the world.

Creativity is always the answer to stay on top. Take a look to large corporations’ marketing campaigns and learn from them. Be creative