You have a business of your own and want to speed up the marketing process but, like most small business owners, you do not want to spend too much money and time on it, the best option is Pay-Per-Click advertising. PPC is the most controllable form of online advertising and today we are going to talk about things every business owner should know about this very effective tool.

An example of a Pay-per-click advertisement will be the paid results that appear at the top and down the right of the Google results page. But the difference from the others paid advertisements is that with pay-per-click you only pay when somebody clicks on your ad.

All you have to do is set up a PPC account with one of the search engines (some may charge a set-up or account fee), choose keywords that are related to the product or service that you are offering and then create a simple ad.

When someone uses the search engine of your choice to look for your products and type the keywords that you specified, your ad will come out. The position of your ad depends on how much you bid for the keywords. You can indicate how much you want or can spend on a day, so it’s easy to control your expenses. If you are on a short budget try using more specific keywords, that way you will spend less and get more traffic.

So what are you waiting for? Try Google AdWords, Microsoft adCenter or Yahoo -to name a few- with a small budget and find which one matches better with your business.