Creating a website for a business is not hard. But figuring out how to drive your customers to it or getting them to buy something from you, that is when the real struggle begins.
Fortunately, we have helped some of our clients in the past with this situation and will like to share some important tips to help you target your customers and drive them to your website.
According to the recent study made by the Direct Marketing Association, e-mail marketing is the best choice if what you are looking for is a low-cost and effective strategy. There are several options in the market like Express Email Marketing, Constant Contact, among others.
Another helpful tactic is to submit your website to all main search engines so it appears on the search results like Google and Yahoo. And finally, Pay per Click (PPC) is a great tool where advertisers pay the publisher when the ad is clicked. PPC will increase traffic and attract a higher ratio of buyers to your website.
But don’t forget all the traffic in the world won’t increase your sales if your website is difficult to use. So ask your customers or add a “leave your comment” link to your website to make sure that your customers are happy.
We, from Boral Branders, hope that these few tips will help your website be successful.