Can you believe B2B branding is still sort of a mystery to some? Just like there are people that claim that climate change is not a thing (it is!) Many business owners in industries such as construction, engineering, manufacturing, and so on that believe branding is...
As a digital marketing agency, people assume we are the kings and queens of remote work life, because digital work is after all digital. However, up until now our company has been pretty traditional in the sense that we have an office that each of us travels to every...
When it’s Time to Bring Your Brand Back to Life One of the most common struggles we help our clients through is letting go of an old brand. We understand how it feels. It’s a tough choice, which is why bringing in the professionals can be so beneficial during the...
So, Who Are You and What Are You Doing Here? Before you decide on your company name, color scheme, tagline, or anything, you need to ask yourself these simple questions. What is my mission? Think about your organization’s core purpose and focus. This should be...
What makes your business stand out in a crowd? Let me ask you something, when I sing “I’m lovin’ it,” what do you think of? How about when you see a big white slanted check? Does McDonald’s and Nike come to mind? These connections are a crucial part of branding. When...