SEO should be helping you, not hurting you.

The content optimization police are on the lookout for websites that can’t be found on search results, so we put together some tips to help you get out of a serious SEO pickle. Remember that the goal of SEO is to make your website more visible to people and easier to access. Don’t make it more complicated for yourself by wasting your time on things that aren’t giving you leads. Make sure these top mistakes do not apply to you:

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Not knowing your conversion rates

If you are trying methods that aren’t even bringing you leads or business, you need to be able to let these methods go. Keep track of what’s working and what’s not so you put your focus on what brings people to your website and run with it.

Focusing on link quantity

Using a lot of links can be good, but the quality of the links have to be good as well. It will help your ranking on search engines more to provide links to a frequently visited or popular website. Try to incorporate internal links to keep people on your website, as well.

Poorly written content

If you don’t provide valuable information, people aren’t likely to stay on your site. You have to be creative with how you write your content. The more unique you are, the more people will want to rely on your website for their information.

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