Show your customers you really appreciate their business with a personal touch. Something as simple as a handwritten thank you note (even on the receipt!) demonstrates your loyalty to them. A small gesture makes your customers feel appreciated and more connected to your business and you.
The great benefit here is that you can be as creative as you choose. Plus you have the freedom of choose a small –close to nothing– budget to a large. It’s all in your hands. Now, here are some ideas for your Loyalty Campaign:
First things first, take the time to value your customers. Stop and look at the life time value of your customer, one by one. Sort your customers by rate of recurrence; Analyze why those customers never came back; and those who rarely showed up again. Once you have done this, you can continue to create a Loyalty Campaign for each type of customer.
If you don’t have a budget to spend on a customized gift, you can always offer a customized promotion by type of customers. Also, you can put a program for repeat customers like a complementary service either for free or at a discount. Make sure you communicate this offer with a personal touch, like a personalized email, postcard, letter, or just pick up the phone and call them.
Promotional items are always a good way to make your customers feel appreciated. Reward your customers with something of quality though. Quality doesn’t mean it has to be an expensive giveaway. For example, you can send your customers a large fortune cookie with a Thank you note inside (like the one in the picture). Another good idea is a coffee mug, that’s something they’ll always use. Your customers will appreciate it and remember you the next time they need your service or product.
Remembering names, birthdays, and prior conversations are just a few ways in keeping clients coming back. Talking and listening to your customers is very important. But don’t do it just to sell them something, try it with a humane prospective. A client needs is an essential tool in promoting excellent customer service. And customer service is showing appreciation for their support. As a small company, we need to differentiate ourselves with personal attention because we want to and we have the means to offer personal relationships.
Call your customers randomly just to make sure your customer service has been outstanding. Your goal is to let your customers know that you really care and value their business. Surprise them with any of these tips to say “Thank you”.
Share with us what do you do with your customers to increase their loyalty?
