VIR Case Study
VIR (Valve & Industrial Resources ) was established in 1984 and boasts a team of highly reputable personnel. VIR is a valve sales and manufacturing organization based in Houston, Texas.
VIR services a number of specialized valves, including control and mechanical valves. The company uses a variety of strategies and tools to deploy and service these valve products.
VIR (Valve & Industrial Resources ) was established in 1984 and boasts a team of highly reputable personnel. VIR is a valve sales and manufacturing organization based in Houston, Texas.
VIR services a number of specialized valves, including control and mechanical valves. The company uses a variety of strategies and tools to deploy and service these valve products.
VIR Case Study
The Challenge
Content Optimization
VIR needed help revitalizing their online voice and was looking for shareable, entertaining, and useful content.
Online Presence
VIR had little to no online presence because of their outdated website and their lack of digital marketing guidance.
The Strategies
Web Design
The new site includes a user-friendly navigation bar complete with an actionable CTA. The key benefits of the company’s services are displayed in the first section of the homepage, along with relevant and eye-catching graphics and photographs.
We took a minimalist approach to the iconography on the site to ensure that more focus could be put on the information provided.
Content Optimization
Content is key for digital marketing, so we made sure to improve VIR’s landing pages. The services page contains numerous secondary pages that detail in depth the individual services that VIR offers. These service pages are complete with associated brands, a customer story, step-by-step guides with graphics, a brief explanation of how VIR handles the service, and a button to request a quote.
Photography
We ensured that the photography featured on VIR’s new website exemplified the company’s image and mission by including professional photographs of real VIR employees in their uniforms on the job.
It was also necessary to include a lot of imagery of the valves and products themselves in order to create an image of brand authority.
Videography
We also provided professional videography, which included script writing, art direction, and video editing. All together the end result gives the viewer an insight into the company and lets you meet the team!