Texas Motor
Transportation Consultants
Transportation Marketing Strategy
TMTC is a proud Family-Owned and Women-Owned and Operated business of three generations. They have an experienced and reliable team with over 280 years of combined experience in all facets of vehicle Titling, Registration, IRP/Apportion, IFTA, Replacement Plates/Stickers, and more.
TMTC was looking for guidance from an agency with experience in the industry that could help their company with their online presence and lead generation. This is where Boral Agency came in to help TMTC build a whole new user-friendly website
The Challenge
Content Optimization
TMTC only had a three-page website and was looking to add more valuable content for their audience. They needed help strengthening their online voice and were looking for straightforward and valuable content.
Online Presence
TMTC had no online presence because of their outdated website and their lack of digital marketing guidance.
The Strategies
Social Media Management
Brand Consultation
Content Writing
Video Marketing
The Results
Online Ad with Impressions
%
Web Traffic
Increase
Leads
within 2 weeks of
website launch
Marketing Strategy
The marketing strategy was customized to the TMTC customer base to help engage prospective customers and increase repeat business. We identified multiple target audiences, and after competitor research and analysis, we developed a specific strategy for each target audience.
Website Design
The new site includes a user-friendly navigation bar complete with an actionable CTA. Visitors can now navigate the site and learn about the history of the company, the many services offered, and book a consultation straight from the website form.
Content Writing
The TMTC site was built with SEO-friendly content decisively written to engage their prospective customers and turn them into leads. Scoping, research (competitors and industry), and consultancy went into developing original content that engaged new website visitors into customers.
Social Media Management
The TMTC brand was launched on various platforms with a fresh look and a big highlight on the amazing team that brings outstanding customer service and experience. Online ads ran alongside to grow the following.
Brand Consultation
Boral Agency worked alongside TMTC’s graphic designer to provide input and recommendations on the brand’s new look.
Video Marketing
Boral Agency’s video team went on site and captured TMTC’s essence. We provided videography, which included script writing, art direction, and video editing. Altogether the end result gives the viewer an insight into the company and lets you meet the team!
