Giordano Construction Case Study

Before coming to Boral Agency, Giordano Construction was struggling to attract property management companies using an outdated website and branding line.

The company was relying on referrals for business because their website did not have a conversion rate and was used mostly as an online brochure but was missing alot of content and information that was important for prospective clients.

The Boral Agency team created a new logo that showcased their fun personality and their dedication to environmentally safe practices.

Their website was also completely revamped to showcase their projects and all their capabilities.

The Challenge

Online Presence

Giordano Construction came to us with a need for a new modern and mobile friendly website that would help attract leads online.

Visual Identity

Without a clear and recognizable brand in place, Giordano Construction was in need of a re-brand refresher along with all the printed materials that come with it.

The Results


Increased Online Leads

Best of Web Recognition


Our first website was built on flash, old, and outdated. The reality is that when we came in I was wanting to build a platform that was informative and focus on property management companies highly controlled by women. We wanted something that was teachable and useful. We just received a very huge opportunity for a big project after our site was launched so we are very excited. We are getting alot of positive feedback!

Jason A. Giordano

Giordano Construction Inc.

The Strategies


Giordano’s new logo showcases their fun personality and their dedication to environmentally safe practices.


Since their new website was published, Giordano has been receiving online leads like never before! Rebranding made a huge impact in the success of our project with Jason Giordano. The new website has made it to the top four on Pavement Maintenance & Reconstruction’s 2018 Awards!

Content Optimization

Since the content optimization, clients are now able to read in detail about all the services Giordano Construction provides as well as browse through project photos and read client testimonials.

Aerial Video

Giordano’s aerial video shot by a drone fully showcases the progress of one of their biggest client’s paving renovation project.

Full Website