Giordano Construction Case Study

Before coming to Boral Agency, Giordano Construction was struggling to attract property management companies using an outdated website and branding line.

The company was relying on referrals for business because their website did not have a conversion rate and was used mostly as an online brochure but was missing alot of content and information that was important for prospective clients.

The Boral Agency team created a new logo that showcased their fun personality and their dedication to environmentally safe practices.

Their website was also completely revamped to showcase their projects and all their capabilities.

Struggled With

Online Presence

Giordano Construction came to us with a need for a new modern and mobile friendly website that would help attract leads online.

Visual Identity

Without a clear and recognizable brand in place, Giordano Construction was in need of a re-brand refresher along with all the printed materials that come with it.

We listen to your vision, needs, and goals.

We don’t prepare a generic marketing strategy for all our clients. We meet with you and your team and we listen listen listen!

Each strategy we create is customized to your company, your team, and your goals.

We then review all our research, compare all our notes, analyze your marketing priorities and present you with a plan on how to implement each strategy step by step.

Download Marketing Plan

Read How to Boost Your Website Sales

Read About Website Trends for 2019

We know our stuff!

After meeting with Jason Giordano and his team we started the fun part..Research!

We analyzed his current marketing efforts as well as his competitors. We gathered information about his current services and what he wanted to showcase to his prospective clients.

Finally, we assembled our amazing team and set responsibilities and timelines.

A Dedicated Team

Director of Digital

Director of Marketing

When you choose us to handle your project you get a dedicated team made up of a diverse group of talented individuals.

You get a team that takes off the burden from you and becomes accountable for your marketing strategy.

Your team is always just a phone call or email away.

The Results

%

Increased Online Leads

1

Best of Web Recognition

Our first website was built on flash, old, and outdated. The reality is that when we came in I was wanting to build a platform that was informative and focus on property management companies highly controlled by women. We wanted something that was teachable and useful. We just received a very huge opportunity for a big project after our site was launched so we are very excited. We are getting alot of positive feedback!

Jason A. Giordano

Giordano Construction Inc.

The Strategies

Branding

Website Design

Content Optimization

Aerial Video

Logo

Giordano’s new logo showcases their fun personality and their dedication to environmentally safe practices.

Website

Since their new website was published, Giordano has been receiving online leads like never before! Rebranding made a huge impact in the success of our project with Jason Giordano. The new website has made it to the top four on Pavement Maintenance & Reconstruction’s 2018 Awards!

Content Optimization

Since the content optimization, clients are now able to read in detail about all the services Giordano Construction provides as well as browse through project photos and read client testimonials.

Aerial Video

Giordano’s aerial video shot by a drone fully showcases the progress of one of their biggest client’s paving renovation project.

Full Website