Ferro-Tube Oil Tools
Industrial Marketing Strategy
Ferro-Tube was looking for an agency that could help their company with its online presence and lead generation. This is where Boral Agency came in to help design a fully responsive website, content optimization, original videography and photography, and social media integration.
The Challenge
Online Presence
With an outdated website, Ferro-Tube lacked a digital presence to connect with customers. Their website was difficult to navigate and needed to be re-designed to be more user-friendly. They needed a strong SEO Content Optimization strategy to increase online search results.
Lead Generation
Ferro-Tube needed help attracting potential leads that would convert into customers. The company lacked a strong marketing strategy to generate new leads. Before coming to Boral Agency, the company depended only on loyal customer referrals and repurchases.
The Strategies
Marketing Strategy
The marketing strategy was customized to the Ferro-Tube customer base to help engage prospective customers and increase repeat business. We identified multiple target audiences, and after competitor research and analysis, we developed a specific strategy for each target audience.
Website Design
Ferro-Tube is a leader in the manufacture of oil field float equipment, and as such, they needed to educate their audience about the different cementing tools, valves, products, and premium equipment they offer.
Upon completion of the website updates, Boral Agency provided expert training to the Ferro-Tube team to ensure they were prepared to take over the updates such as adding new products or update their information for the newly enhanced website.
Content Optimization
SEO-friendly content developed for the Ferro-Tube website was purposefully written to engage B2B prospective customers and turn them into leads. Scoping, research (competitors and industry), and consultancy went into developing original content that engaged new website visitors into customers.
Branding
One of the first things we noticed was the outdated printed catalog.
After identifying a younger audience that prefers digital assets, Boral Agency created a digital catalog to enhance Ferro-Tube’s branding kit.
Boral Agency helped Ferro-Tube find a consistent voice and a relatable creation story to connect with their target audience.
Video Marketing
The main goal was to showcase why Ferro-Tube is one of the country’s most respected and reliable sources for oil tools. For this, Boral Agency took the task to learn more about their history and unique value proposition. After several visits to the manufacturing shop, Boral Agency took amazing footage and photos to create a video that conveys Ferro-Tube’s reputation and global reach.