We helped our clients create an effective marketing plan for next year!
We enjoyed putting on this workshop so much that we wanted to share our discussion with everyone. Our attendees learned how to choose what marketing tactics online and offline would work best for growing their business. They also decided how much they wanted to invest in each tactic each month so they could plan their budget for the first quarter.
Are you ready to take the challenge, too?
Here is a breakdown of what your Q1 2016 Marketing Action Plan should include:
Define your target audience
Narrow down the type of people that you want to direct your messages to. This is important because you can make yourself stand out from competitors by specifying who you want to appeal to your company. You can do this by deciding on specific demographics like age or gender and psychographics like personality or hobbies. Alter your marketing tactics to cater to their needs.
Pick 3 goals of what you want to accomplish
You don’t want to overwhelm yourself by adding on too much too fast. Think of goals that you can measure throughout the term so you know what you have to do to improve. For example some goals could be, “build customer loyalty” or “increase conversion rates” because you can measure that through visits on your website.
Decide on which tactics you would like to incorporate
There are so many marketing tactics online and offline that you could use to help grow your business, but you have to discover what kinds are right for you. Some offline tactics include going to networking events, cold calling and giveaways. You could also try some online tactics such as SEO, social media and updating your website. Try applying 3 tactics per week.
Plan an investment
Marketing ranges in price depending on what you do and how effective it is. Decide how much money you want to invest into each tactic. You can contact us to schedule a consultation to find out what tactics work for your type of business so you can increase your ROI.
You will never know what kind of tactics are paying off if you are not measuring the outcomes. For instance, if your goal is to increase your conversion rates, you need to be able to track how many visits you get to your website and how many of those visits turned into a sale. Your metrics will range depending on what goals you want to accomplish and what type of tactic you are using.
We want to hear from you!
Let us know how your marketing plan is going along, we are looking forward to hearing about your success! Be sure to plan to join us at our next workshop in March to add on to your marketing plan for 2016. If you have questions, we have answers. Contact us for a free consultation today!