Every detail and aspect of your logo describes your company.
People notice the tiniest of details of your logo when it comes to the style, fonts, and colors you use. You have to be able to answer why things are designed the way they are, because this small picture describes your company as a whole. Before you design or rethink your logo, take some time to analyze what your key messages are. Take a look at these certain aspects about your logo:
Depending on your business, you need to portray a certain style of a logo. Some companies do really well with just words when they’re name is short and sweet. Try adding visual embellishments when you need some flare to your brand. There is no type that makes sense for everyone, so try different things and the right one will stand out to you.
The font you choose should match the style of logo you have plus what kind of business you are. Bold fonts and capital letters are commonly used for corporate businesses, while lowercase fonts more commonly used with small businesses. For example, if you are a lawyer, your font would not go well if it was flowery and whimsical.
Colors are what make your logo stand out the most, so make sure you aren’t using the same ones as your competitors. Also, remember that colors sendoff specific emotions to some people and you want to make sure that the colors you choose match the personality of your company.
Remember that consistency is key when building your brand, including your logo. If you have any questions or need help designing your logo or discovering your brand, be sure to contact us!