What is AI for Marketing?
When you hear the word “Artificial Intelligence” what pops into your mind?
Perhaps The Terminator for those who remember the 80s or WALL-E for the younger generations?
Are you curious about Artificial Intelligence in marketing?
We are too!
That’s why we took a deep dive into the subject.
In this blog, we will talk about AI for Marketing and how to make the best use of it.
AI is not just for science fiction.
You see, AI is revolutionizing the world of digital marketing. But what exactly is AI, and how can it help your business succeed?
AI is the simulation of human intelligence processes by machines, especially computer systems, and has recently become relevant because of its accessibility to everyone.
This accessibility has opened doors for people to use it to grow their businesses, amongst many other things.
How does AI Help you in Marketing?
That is a great question!
AI used explicitly for marketing uses artificial intelligence to create and analyze digital marketing campaigns for businesses.
Moreover, AI marketing can be a powerful asset for any digital marketer as AI-powered tools can save time doing mundane and manual processes to become more productive.
These tools are also great for inspiration when that creativity isn’t kicking in!
By the way, did you know that AI is helping us write this blog? It can also help you!
How do I start dabbling in AI for Marketing?
You might be wondering; AI is both exciting and frightening.
Exciting because AI is making its way into almost every aspect of digital marketing and creating opportunities for great success for your business.
Since AI tools are becoming savvier, faster, and more convenient every day, harnessing their power is easier than ever!
Nonetheless, it is also frightening.
This is simply because of the unknown, but that is where we step in to help!
In this blog post, we will discuss AI tips on how to use this technology to increase your online presence and effectively reach your customers.
Want to know the best part?
We’ll also discuss different types of AI applications that can open new opportunities for digital marketers!
How is Artificial Intelligence used in marketing?
Stay tuned to learn how to use artificial intelligence (AI) best to boost your marketing efforts.
How Can Your Business Use AI For Marketing?
1. Embrace Voice Search
Here’s the deal: AI has significantly impacted how people search online.
This means that our content creation and optimization strategies must change too.
Thanks to innovative voice-based tools, users can now conduct searches with just a push of a button and voice commands.
As a result, the words they’re looking to search for are also evolving.
For example, instead of typing in “nightclubs in Los Angeles,” users can ask a device, “Where can I have a good time tonight?” and get the information they need!
So, how can your business benefit from this shift towards voice search?
As it turns out, 58% of consumers use voice search to find businesses online.
Now, it’s crucial that you optimize your website’s SEO for Voice User Interface!
By doing this, you can ensure that your website appears as a top search result when users make voice queries.
Eager to learn more tools that will help you with SEO?
Read our blog: 5 Best SEO Tools to Rank High on Google.
2. Use Reliable AI Automated Emails
We’ll let you in on a secret.
AI can help you create personalized marketing emails that will captivate your audience and entice them to make a purchase.
By using different tools out there, you can send customized email newsletters based on previous interactions with content leads.
How cool is that?!
AI-generated content makes these recipients more likely to interact with your content — and click through, generating new leads.
And it doesn’t stop there.
By using Artificial Intelligence in your marketing strategy, your brand can send automated emails that cater to each customer’s unique interests.
Moreover, these AI digital marketing emails not only engage the audience but also prompt them to convert or schedule a demo of your tool.
But how can you leverage AI automated emails?
Well, that’s when knowing your Customer’s Buying Journey comes into play.
Each email platform has a Customer Journey Builder tool that automates marketing workflows for your content based on past interactions.
Best of all, because these journey maps are based on the recipient’s past interactions, they provide a personalized experience directly from your brand.
3. Gain Back Time with Social Media Scheduling
Are you tired of spending hours scheduling social media posts?
We never get tired! So, if you are, reach out to us 😉
The good news is that Artificial intelligence in marketing provides powerful opportunities to capitalize on social media, maximizing your engagement and reach with far less effort.
But that’s just part of the story…
AI-powered tools offered by various software platforms can help you schedule posts at optimal times when your audience is most active.
Even better, you can also measure the effectiveness of your social media campaigns, all while generating detailed reporting analytics.
But that’s not all.
As if that’s not enough, some tools also offer Intelligent Ads features that refine and improve your social media ad campaigns!
So, how can you leverage this AI Tip for your social media marketing?
Simply use these AI-powered solutions to automate your workflows and become more productive.
Looking for ideas on what to post on your content calendar.
No worries, we’ve got you covered!
4. Content Creation and Copywriting with AI
Looking for a way to create content that reads like it was written by a human but without the time-consuming research and expensive copywriting costs?
AI technology can help!
AI marketing in content creation can be made easier and faster with AI digital marketing and copywriting software.
But that’s not all.
Various apps can now help you polish up your AI-generated content, ensuring that it’s not only grammatically correct but also engaging and relevant to your target audience.
And we don’t stop there.
Other AI digital marketing features that some apps can do is draft emails, ads, landing page copywriting, and so much more.
Want to know the best part?
AI in Digital Marketing can also help you brainstorm fresh ideas.
With the continuous evolution of AI technology, it is the perfect time to start integrating AI into your marketing strategy.
Ready to take advantage of these AI tips for content creation?
Apply them in your content creation strategy and deliver more impactful messages for maximum results.
Obligatory Disclaimer: Make sure you are responsible when using AI for copywriting. We recommend using it as an inspiration tool to get you started.
Plus, AI-generated content cannot be copyrighted.
What does this mean to you?
That if you use AI-generated content on your website, anyone else can use it as well.
5. AI-Powered PPC Ads
Are you struggling to generate results with PPC advertising?
Make sure you work with an agency that uses AI-Powered Ad Tools.
With statistics showing that PPC Ads increase brand awareness by 80% and convert 50% better than SEO and other organic methods, it’s clear that these ads are a must-have in your digital marketing toolkit.
Some tools can analyze, manage, and optimize your paid ad campaigns – all while optimizing which creative visuals and times are most effective in converting potential customers into actual sales.
With these tools, we can help you stay ahead of the game and achieve desired results without any added stress.
6. AI Helps Improve Customer Experience Through Personalization
It’s one thing to create content, but what about personalized experiences?
AI digital marketing can help you provide personalized experiences that drive consumer engagement.
Instead of relying on traditional demographic data and past purchase history, AI allows you to leverage current trends and insights into each user’s preferences to create tailored content that speaks directly to them.
For instance, many music streaming services use AI-driven algorithms to create customized playlists for each user based on their listening activity.
I know you’re probably thinking, I don’t run a music streaming company, I run an industrial company.
So, how do you leverage AI digital marketing in your industry?
First off, you need to choose the right AI Tools for your company and the goals you’re trying to accomplish.
So how do you do that?
Ideally, you will reach out to an expert who will create an AI Marketing Implementation Strategy for you.
There are many software companies that offer a wide range of AI-driven apps that provide personalization for everything from banners to product displays to email marketing, but with so many options out there, how do you know which one is the right tool for you?
That’s why creating an AI Marketing Strategy Roadmap is crucial to leveraging these AI tools for your business.
By leveraging these AI tools, you can ensure that your messaging aligns with consumer interests, behaviors, and more – ultimately deepening consumer engagement with your products.
Looking for more ways to customize for your audience?
7. AI Can Forecast Sales Through Predictive Analytics
Predictive analytics is a powerful tool that AI can bring to digital marketing.
How can you actually use this?
By using data such as customer purchase history, website visits and clicks, market trends and competitor data, you can predict your consumer’s patterns.
But that’s not all.
AI can forecast future outcomes in sales figures, allowing marketers to plan campaigns more accurately.
Many companies use AI algorithms to predict what customers will likely buy next based on their past searches, purchases, and click behavior.
This predictive analysis helps marketers make timely decisions about campaigns without waiting for results from their current strategies, offering their users a personalized and seamless experience.
How can your business leverage forecasting with AI Marketing?
You see, your AI Marketing Strategy Roadmap, should include an AI Technology implementation phase with an automated process to analyze data and provide forecasts.
Let me give you an example.
Let’s say you are going to use all the features in your Google Analytics Account.
By using the Analytics Intelligence GA4 feature, you have an immediate assistant in analyzing data.
So how can you use this?
You can create specific conditions to detect important changes to you, like:
Why did traffic drop?
Which channel converted best for X goal?
Why did a specific day perform better than others?
And much more!
Looking for an organic way to analyze your customer further?
8. AI Helps Marketers Improve ROI
You might be wondering how has AI revolutionized marketing?
One example of how AI digital marketing is used to save time is through chatbots, which aid by providing 24/7 customer responses on your website.
A chatbot is designed with human-like scripts and can answer commonly asked questions.
With chatbots, you can automate sales funnels and lead-generation processes.
In other words, increased conversion = ROI.
In our experience, the key to having a seamless chatbot flow is to design chatbot prompts tailored to common customer questions and buyer personas.
We already provided free templates to help you with this 😊
Moreover, chatbots can send links to specific forms, demos, or relevant product pages if customers use specific keywords.
But that’s not the best part!
Chatbots are available 24/7, allowing you to receive leads even when you’re sleeping.
Isn’t that awesome?
What happens if the bot can’t answer the question?
The bot sends the chat to a live sales representative who can seal the deal, allowing you to properly serve that potential lead.
Haven’t gotten a chance to setup your chatbot?
The secret for a chatbot to be successful is that it needs to be conversational.
That’s why hiring an agency that specializes in choosing the right keywords, questions, and strategy based on your Customer Journey, is key.
After all, your goal is to service your prospects and answer all of their questions to help them reach the decision phase in their buying process, and chatbots can definitely help.
Chatbots are only one example of how AI can help you improve your marketing ROI.
Final Take Away for using AI for Marketing
Now that you’re familiar with these AI tips about Artificial intelligence in marketing, isn’t it time you gave your marketing campaign a boost with some cutting-edge technology?
In this blog, we covered:
- Embrace Voice Search
- Use Reliable AI Automated Emails
- Gain Back your Time with Social Media Scheduling
- Content Creation and Copywriting with AI
- AI-Powered PPC Ads
- AI helps Improve Customer Experience through Personalization
- AI can Forecast Sales through Predictive Analytics
- AI helps Marketers Improve ROI
Here’s the deal: If you’re looking for a reliable and results-driven digital marketing agency to take care of your AI digital marketing needs, look no further than Boral Agency.
Don’t just take it from us!
From executing an effective voice search strategy to creating content using AI, our team of experts can help!
Our twelve years plus of experience in digital marketing can help you level up your marketing game with artificial intelligence.
Contact us today and say hola!