by Boral Agency | Jan 20, 2021 | Branding, Marketing Blog, Social Media Blog, Useful Tips Blog
Can you believe B2B branding is still sort of a mystery to some? Just like there are people that claim that climate change is not a thing (it is!) Many business owners in industries such as construction, engineering, manufacturing, and so on that believe branding is...
by Boral Agency | Mar 10, 2020 | Marketing Blog, Social Media Blog, Useful Tips Blog
What is Social CRM? Social CRM or social customer relationship management is the integration of social media channels into Customer Relationship Management (CRM) platforms. In simpler terms, it is a strategy that allows you to gather your client’s information about...
by Brenda Boral | Jan 27, 2020 | Social Media Blog, Social Media Marketing
You’re a savvy B2B business owner. You know that these days, social media campaigns are a must for effective marketing. Did you know that Instagram is the second most-downloaded free app available, used by one billion people each month and is particularly useful for...
by Patricia Boral | Sep 20, 2018 | Content Optimization Blog, Marketing Blog, SEO Blog, Social Media Blog, Useful Tips Blog, Web Design Tips Blog
Digital Marketing is changing the rules. For many companies, old school marketing methods such as word of mouth, cold calling, and the occasional trade show, is a great way to reach new prospects, wouldn’t you agree? And even though these methods still bring...
by Boral Agency | Sep 19, 2017 | Content Optimization Blog, Marketing Blog, Social Media Blog
We live in a world of technologies and we are constantly finding tech savvy people around us. For that reason, it becomes customary for us to design our business plan in such a way that it perfectly aligns to the tech world. One simple thing to understand is that how...
by Boral Agency | Sep 19, 2017 | Marketing Blog, Social Media Blog
Today, to succeed in the corporate world, the traditional advertising and promotional tactics are not enough. Whаtеvеr thе іndustrу, оr sіzе оf busіnеss, thеsе busіnеssеs hаvе tо trу оut nеw аррrоасhеs аnd tесhnіquеs tо mаkе surе thаt thеу аrе аblе tо brеаk thrоugh...