It’s no secret that social media benefits businesses of all kinds, including B2B (business-to-business) companies. That’s why 72 percent of brands use social media to inform their decisions. If you’ve yet to jump on the social media train, or if you don’t have a...
Can you believe B2B branding is still sort of a mystery to some? Just like there are people that claim that climate change is not a thing (it is!) Many business owners in industries such as construction, engineering, manufacturing, and so on that believe branding is...