You’re a savvy B2B business owner. You know that these days, social media campaigns are a must for effective marketing. Did you know that Instagram is the second most-downloaded free app available, used by one billion people each month and is particularly useful for...
It’s no secret that social media benefits businesses of all kinds, including B2B (business-to-business) companies. That’s why 72 percent of brands use social media to inform their decisions. If you’ve yet to jump on the social media train, or if you don’t have a...
Can you believe B2B branding is still sort of a mystery to some? Just like there are people that claim that climate change is not a thing (it is!) Many business owners in industries such as construction, engineering, manufacturing, and so on that believe branding is...
What is Social CRM? Social CRM or social customer relationship management is the integration of social media channels into Customer Relationship Management (CRM) platforms. In simpler terms, it is a strategy that allows you to gather your client’s information about...
Digital Marketing is changing the rules. For many companies, old school marketing methods such as word of mouth, cold calling, and the occasional trade show, is a great way to reach new prospects, wouldn’t you agree? And even though these methods still bring...
We live in a world of technologies and we are constantly finding tech savvy people around us. For that reason, it becomes customary for us to design our business plan in such a way that it perfectly aligns to the tech world. One simple thing to understand is that how...
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