Digital Marketing Blog
Latest in Web Design, Social Media, SEO and More!
Most Used Instagram Hashtags [2023 Edition]
You’re a savvy B2B business owner. You know that these days, social media campaigns are a must for effective marketing. Did you know that Instagram is the second most-downloaded free app available, used by one billion people each month and is particularly useful for...
Web Design Trends [2024 Edition]
It's time to re-vamp and evolve! So, what’s next in the web design world? Yes, you read that right. In this blog I will talk about the latest, most exciting, and newest, web design trends coming up. Before I immerse into the key web design trends for 2024, let’s...
3 Things You Must Do Before Creating Your Marketing Strategy
Have you ever tried to implement a marketing strategy for your business and, after weeks (or months) of hard work, found that it was not effective? If so, you’re not alone. We’ve been there and done that, too, and so have lots of our clients. At Boral Agency, we want...
4 Reasons Why Your Web Design Affects Your SEO Ranking
Research shows that slow load times are the reason why 88.5 percent of internet users leave a site. Furthermore, 73.1 percent leave your website because it is unresponsive, and 61.5 percent leave because it’s hard to navigate. If people are leaving your website in...
How Social Media Can 10X Your B2B Business
It’s no secret that social media benefits businesses of all kinds, including B2B (business-to-business) companies. That’s why 72 percent of brands use social media to inform their decisions. If you’ve yet to jump on the social media train, or if you don’t have a...
How to Attract the Right Leads With Your Content Marketing SEO
According to 61 percent of marketers, lead generation is their biggest challenge. Furthermore, 53 percent report spending over half their budget on lead generation. Do these statistics resonate with you? Are you struggling to generate leads and grow your business? If...
SEO vs SEM: Which Do You Need?
As a fellow business owner, you know as well as we do that search optimization is an essential part of any digital marketing strategy. Most business owners have heard of SEO (search engine optimization) and know that it’s important. What they don’t always realize,...
5 Best SEO Tools to Rank High on Google
Wouldn’t it be nice if you could just set and forget your business’s SEO? As lovely as this would be, we all know that SEO (Search Engine Optimization) is an ongoing process — especially in 2022 when more businesses are online than ever before. Don’t forget, Google...
Why Build an App for Your Business?
As business owners, we’re constantly looking for ways to improve our companies and take them to the next level. There are lots of steps that businesses take to outshine their competitors and achieve their goals, including building an app. Building an app can...
Brenda Boral & Patricia Boral as Keynote Speakers at Women’s Leadership Luncheon
Houston, Texas — Patricia Boral and Brenda Boral, co-founders of Boral Agency, a full-service digital marketing agency in Houston, TX, delivered the keynote speech at the Women’s Leadership Luncheon hosted by the Women in Alliance task force at the Economic Alliance...