Are you one of the millions of business owners buying leads?
If you are nodding your head right now, then please, keep reading…
If your goal is to stop wasting money and cut your outbound budget…
…aka: buying leads, google ads, facebook ads, magazine ads, you get the idea…
And to actually start generating leads organically, then Inbound Marketing is for you!
So let’s get started!
What is Inbound Marketing?
Since 2006 -that’s right! if this is your first time hearing about this then we have some catching up to do!
Inbound marketing focuses on attracting customers to you.
That sounds quite simple, and it is!
All you have to do is:
- Build your own tribe.
- Position yourself or your company as the industry expert.
- Grow your followers with content that you already know.
Inbound Marketing has four stages:
> > Stage 1: Attract
You want to attract your ideal customer. To accomplish that, you need to know who your target audience is. Here’s a video to learn how to build your marketing plan that includes a section to help you define your target audience.
To attract your audience you need to start blogging. That’s Inbound Marketing 101.
Here are some blogs that can help you get started:
We also happen to have an Audience Persona Template. You can find it here:
> > Stage 2: Convert
Now that you have their attention, you need to act and convert those potential leads into actual leads by collecting their information through contact forms where you can capture at least their email.
Phone number would be nice too, but always keep in mind that your conversion rate diminishes the more information you ask them to fill.
It’s best to use Landing pages to increase your chances of conversion. With a landing page, you have a clear Call-To-Action.
Some examples are “Download your Ebook”, “Get your Free Consultation”, etc.
Make it attractive to your visitors to click and provide you with their info.
> > Stage 3: Close
Once you collect their contact, make sure it goes to some type of CRM, Email Automation, or Marketing Automation software. It will be through this tools that you convert those leads into customers.
In the industry, we call this step lead nurturing.
It’s when through a series of targeted emails, you send them content based on their interest. Through these emails you can request more action from them too.
It’s important that the software that you choose to use allows you to analyze your data so you can identify those leads that are hot versus the ones that are not.
> > Stage 4: Delight
Now that they are your customers you must keep them coming back with content marketing, surveys, and social monitoring.
Many companies fall into the mistake of forgetting about their customer base.
Inbound Marketing is all about providing rich content to visitors, leads, and customers too! Make them fall in love with your brand and become your brand ambassadors.
Besides, this is a great way for you to upsell to your current customer base.
Inbound marketing will help you generate more visits to your website.
With inbound marketing, you can reach those potential customers through blogging and social media.
I know it can be tricky to find the time to create content constantly, but don’t worry! I’m here to help you ? Download our free and easy, 2-page Marketing Action Plan Template to get started on the right foot.
You may not see results quickly, but you need to keep trying until you find your winning recipe.
Have you tried blogging in the past? What has been your experience?