Are you leveraging LinkedIn to its fullest potential for your business?
Over the last few years, Linkedin has become one of the most powerful tools to help brands — especially business-to-business or B2B brands — expand their reach and connect with new potential clients.
Regardless of how savvy you are to LinkedIn, in this article we will cover why updating your LinkedIn Business page is a must, and why incorporating the platform into your business’s digital marketing strategy is a win.
Let’s jump into the top 7 LinkedIn benefits for business in 2024 to maximize your ROI:
Table of Contents
- Enhanced Lead Generation
- Boosted Brand Awareness
- Easier Event Promotion
- Potential for Partnerships
- Targeted Advertising Options
- Market Research Insights
- Stronger Recruitment Strategy
Let’s get started!
LinkedIn Benefit 1: Enhanced Lead Generation
Of course, we need to start our list with the most important advantage — the one that will bring more revenue to your business!
LinkedIn has over 900 million members, and more than 65 million of them are decision-makers at their respective companies.
This is definitely one of the greatest benefits of LinkedIn marketing.
In other words, LinkedIn is a goldmine for lead generation!
Think about it.
Just by targeting a fraction of this audience, you will be positioning your business for growth.
Our LinkedIn marketing strategies focus on connecting with high quality leads that are relevant to your business with the objective of enhancing your pipeline efficiently.
We do this by targeting leads based on specific information such as employer/company name, title, position, market, industry, educational background, etc.
This, combined with the right strategy, is how we leverage LinkedIn for lead generation.
If you’re struggling with LinkedIn, the first step is to define your prospect audience persona.
For that, we have created a Free Customer Analysis Template that you can download.
Or, if you need more support, reach out to us to learn more about our LinkedIn Marketing services.
LinkedIn Benefit 2: Boosted Brand Awareness
Put yourself out there!
LinkedIn is a great tool for your business’s public relations strategy.
You can use it to share press releases, company updates, and media features.
All of these posts allow you to showcase your business and get people talking about what you have to offer.
What’s more, one of the top advantages of LinkedIn marketing is that through this platform, you can also create and engage with LinkedIn Groups.
Why does this matter?
LinkedIn Groups are online communities of people connected by a specific position, interest, goal, or industry.
Participating in these groups helps you to foster a community around your brand and get more people interested in it.
But that’s not all.
You can also further establish credibility as a brand by sharing valuable content, industry insights, and updates that position your business as a thought leader.
If people see you as a reliable source, they’ll be more likely to think of you when their company needs products or services like those your business sells.
Even better, they’ll now know where to find you if they want to reach out and get more information.
If you’re looking to up your social media game, Read How Social Media can 10x your Business.
LinkedIn Benefit 3: Easier Event Promotion
Events (in-person or online) are a great way to generate new leads and LinkedIn facilitates efficient creation and promotion of webinars, workshops, and all kind of events, helping you connect with an audience eager for industry-relevant content all while positioning your company as an industry-leader.
What’s more, creating events allows you to reach a highly targeted audience and connect with the users who are most likely to be interested in your industry and your business’s products or services.
Moreover, LinkedIn gives you the opportunity to use their own platform to host the event itself. (Online, of course! Don’t show up at LinkedIn headquarters!)
Why should you be interested in this feature?
In our experience, by hosting events directly on LinkedIn’s platform, you make it easier for people to attend since they won’t have to exit and move to another website.
You can also remind people when the event is about to start and share critical information via LinkedIn messaging or through LinkedIn Groups!
LinkedIn Benefit 4: Potential for Partnerships
Fourth on our list of LinkedIn business benefits is that this site increases your potential to foster professional partnerships.
By now, you should know that referrals are built on solid relationships, and LinkedIn is an excellent place to start developing those.
How can you leverage this?
You can use LinkedIn’s powerful search features to identify potential partners, investors, and collaborators.
Easily nurture those relationships through messaging, invitations to events, or groups.
You see, all these methods of connection help you expand your business network.
Remember that most people are using LinkedIn to build relationships — relationships to help them get a job, find a strategic partner, learn more about a particular industry, or learn more about a company or product.
If you’re looking for more ideas on how to find the right relationships that convert into leads, read How to Attract the Right Leads with your Content Marketing SEO.
LinkedIn Benefit 5: Targeted Advertising Options
Another great benefit of LinkedIn is: Highly Targeted Advertising.
Let’s just say that LinkedIn advertising tools allow you to target the exact type of person you want to do business with.
If you’re thinking, “Sounds great! How do I do this?” we have some ideas for you.
For example, the platform lets you customize your goals as much as you want.
Best of all – you can target ideal customers based on key traits, including the following:
- Job title
- Company name
- Professional interests
- Personal interests
With these features, you don’t have to throw things at the wall and hope they stick.
You can get very specific and increase your chances of making meaningful (and potentially profitable) connections.
As if that’s not enough, LinkedIn also offers re-targeting features.
With these tools, you can segment your audience and then deliver unique content to specific people based on the actions they’ve taken with your business’s profile.
Our agency leverages these tools to craft campaigns that speak directly to your ideal customer, increasing conversion rates.
Unsure where to start targeting?
LinkedIn Benefit 6: Market Research Insights
LinkedIn supplies you with data that helps you learn more about your industry, your target audience, and your competitors.
The following are some examples of data you can get through the LinkedIn platform:
- Information on audience location, industry, and professional details
- Information on well your LinkedIn audience and ideal customer profile match
- Information on new audience segments that might be worth pursuing
- Information on how your company’s LinkedIn presence compares to your competitors
- Information on LinkedIn members are talking about your brand, products, or services
What should you do with all this data?
As it turns out, you have plenty of options.
For example, you can refine your products, services, and marketing strategies to connect better with your target customers, generate more leads, and make more sales.
That’s not all…
Since you’ll know more about your audience after reviewing this data, you’ll be able to tailor your ads more effectively.
Think about it – Better ad targeting means higher chances of connecting with the right people and converting them to paying customers.
We utilize these insights to refine your marketing strategies, ensuring they resonate with your target market.
LinkedIn Benefit 7: Stronger Recruitment Strategy
Last but not least, the seventh great benefit on the list of LinkedIn for business benefits is that it can help with your company’s recruiting efforts.
We all know finding the right talent is hard.
Then why not leverage LinkedIn’s vast professional network to enhance your recruitment efforts.
Approximately 40 million people look for jobs on LinkedIn, and roughly three people get hired through the platform every minute.
With a bit of help from this site, you can quickly source top talent and post job openings on a site dedicated to professionals.
Another bonus is that you can encourage your employees to share company content on their LinkedIn profiles.
This is known as being a company ambassador.
When your employees speak positively about their experiences with the company, they further boost your brand’s reach and get more people interested in working for you.
If your employees love where they work, why not let them boast about it?
That’s another benefit of having a LinkedIn business account.
Our strategies include optimizing your company page and utilizing LinkedIn to attract qualified candidates efficiently.
Experience the Benefits of Using LinkedIn for Business to its full potential!
Every day, LinkedIn is becoming more and more indispensable for business growth.
No doubt about it.
From successful lead generation strategies to effective recruitment, if you’re ready to experience these benefits, our digital marketing agency is here to guide you.
Our expertise in LinkedIn marketing can help elevate your business to new heights.
By leveraging LinkedIn’s wide network of professionals and decision-makers, your business can significantly enhance your marketing effectiveness (ROI), build stronger brand credibility, foster valuable industry relationships, and attract top-tier talent.
Don’t wait to transform your LinkedIn strategy.
Hear it directly from our satisfied clients, not just from us:
We hope that the insights shared in this blog illuminate the crucial nature of LinkedIn tools for your digital marketing strategy, showcasing how this multi-dimensional platform empowers businesses to accelerate growth, deepen industry insights, and cultivate meaningful connections in today’s competitive landscape.
Contact us today for a free consultation and start experiencing the profound impact of optimized LinkedIn marketing.