Looking to Boost Your Website Sales?

Having a productive and profitable website is easy to achieve – said no business owner trying to generate website leads EVER!

The reality is:

It does not matter what you are selling, generating more website sales and increasing revenue is all about consistency.

But wait,

Can you imagine doing the same over a over again and not getting any results?

Sounds too familiar?

You can be consistent with no results. That’s why OPTIMIZATION must be part of that “consistency”.

Creating a system that includes constant online optimization is vital.

I’m going to share with you today 5 steps to increase your website sales.

First Step to Boost Website Sales: Define Your Goals

“If you don’t know where you are going, any road will get you there…”

As business owners, having a plan with realistic goals is the first place to start.

Think about it:

Sitting down and defining your goal to increase website sales will set the tone to know how aggressive your campaign will be.

Imagine if you set a goal to double your business in 6 months. What tactics are you going to use to reach that goal?

Some tactics can be:

  • Redesign Your Website
  • Improve Your SEO
  • Write 1 Blog Per Week
  • Rebrand Your Company
  • Create and Post 3 Times Per Week for Facebook And LinkedIn
  • Make A Video Explaining How to Use Your Service or Product
  • Choose 1 Day A Week to Make a Facebook Live Video
  • Get Client’s Testimonials or Reviews
  • Create A Referral Program
  • Run Facebook Ads
  • Create Specific Landing Pages Per Service or Product
  • Add More Content to Your Website
  • Add Google Analytics and Start Tracking Your Website Traffic Every Week
  • Optimize One Webpage Every Week

Some of the questions you need to ask yourself are:

  • What can I realistically achieve in the timeframe allotted?
  • What is my budget?
  • Do I even have a budget?
  • What can I do myself?
  • What do I need to delegate?

Set goals that will provide you realistic results. When your goals are well defined, results will follow.

Second Step to Boost Website Sales: Make Your Website Easy To Navigate

I know it sounds kind of obvious, but unfortunately, I see so many business owners overwhelming their audience with tons of links, complicated navigation menus, outdated pictures, and even using flash!

>> All of these will make your website less productive with zero sales and results.

What’s more, sometimes the latest trends for website design can also make your website slow and difficult to navigate.

So, let me make it easy for you. Here are some of the things you need to optimize to increase your website sales:

Above the fold (the upper half of your website)

  • Remove sliders or rotating carousel
  • Choose your most important message for the main banner
  • Have your phone number or “contact us” easy to spot

Below the fold (the lower half of your website, but you already knew that)

  • Have your “featured” or “best-seller” products or services first
  • “Why” video
  • Add Testimonials or Reviews to build trust and credibility
  • Include your contact information. Surprisingly, many business owners make their audience play scavenger hunt in their website!
  • Have a footer with all the other pages so your menu is not cluttered
  • Add latest or featured blog post

Your inside pages should follow the same tips listed above.

Remember to keep your page clutter free and it will hit a home run with many website leads your way.

Third Step to Boost Website Sales: Define Your Call-To-Action

Whether it is to order your product or service, subscribe to your newsletter, or contact you directly, getting your audience to take action can be tricky.

Usually it is because you are asking your audience to do all of the above!

This is going to sound crazy, but:

Choose 1 goal per page.

That’s it!

1 page = 1 Call to Action.

I really don’t have more to say here.

Oh right!

I almost forgot! Be creative with your call-to-actions while creating a sense of urgency. The “Buy now” or “Click Here” are things of the past.

These are some CTA examples to help you boost your website sales:

  • Let’s work together!
  • Yes, I want my [insert-product-name-here]!
  • I’m ready!
  • Send me my [insert-product-name-here]!
  • Reserve my spot!
  • Get a free [insert-whatever-you-are-giving-for-free-here]
  • Let’s do this!
  • Yes, I’ll try it for free today!

Fourth Step to Boost Website Sales: Be Creative! Test Different Marketing Strategies

Creating a successful online business takes thinking outside the box.

Brainstorming on new online marketing methods and tactics is challenging and fun. Plus, it can lead to increasing website sales!

Don’t be afraid to experiment different tactics as long as you track your results.

Why does this matter?

Tracking your results will allow you to optimize.

Remember the beginning of the blog?

Consistency is great! But optimization allows you to figure out what works and what doesn’t.

For those that tactics that are not generating the desired website leads, tweak them or eliminate them.

Sometimes, changing the color or even shape of a call to action button can boost your website sales.

Fifth Step to Boost Website Sales: Add Videos To Your Marketing Strategy

In today’s fast-paced world, video has become the dominant medium and a truly effective marketing method.

If you don’t like to make videos, hire someone to be the face of your company.

If you can’t do that yet, shoot simple videos with images and voice-over.

As it turns out, the use of videos on web pages and landing pages have been proven to increase sales, customer acquisition, and engagement.

As if that’s not enough,

Your customers can learn about your products or services faster, helping them engage and come to a quicker buying decision.

In other words, boosting your website sales.

Take every step necessary to have high quality, high resolution video, but remember to keep it to-the-point.

Rich content is what keeps your customer involved and interested.

Remember, you only have 2-5 seconds to grab your customer’s attention. If you don’t, they will click away.

Keep your sales message short, sweet and straight to the point showing your audience how your product or service will benefit them.

If done correctly, with strong engaging copy, your customer will believe they cannot live without your product or service. When this happens sales will go through the roof!

Let’s recap!

Increasing website sales takes time, effort and a definitive online marketing strategy that works for your particular business.

Consistency + Optimization = Increased Website Sales = Happy You 😊

Brainstorming and experimenting with different online sales strategies will help you hone in on what works best for your online business.

Generating increased sales and revenue can happen by using every tool available, creating new ones and finding the marketing methods that work for you!

What online marketing tactic are you using?

Tell us all about it in the comments below!

More: How much should you spend on your website?

Let’s Work Together!

I want to learn more!

About Boral Agency

Boral AgencyWe are a B2B Marketing and Branding Agency in Houston, TX.
We partner with our clients and truly listen to their vision, needs, and goals before designing a strategy.