Have you ever tried to implement a marketing strategy for your business and, after weeks (or months) of hard work, found that it was not effective? If so, you’re not alone.
We’ve been there and done that, too, and so have lots of our clients.
At Boral Agency, we want to help you work smarter, not harder.
That’s why we’re sharing 3 steps you need to take before you start creating your next digital marketing strategy.
These 3 steps will change the way you approach marketing. They’ll also provide you with tangible action items that you can implement right away to start seeing results sooner.
If you want your marketing strategy to be effective, you need to start by understanding what we call the 3 Cs.
Watch the video below or keep reading find out how you can include them when making marketing plans for your business. 😊
Analyze Your Company
The first of the 3 Cs is Company.
To create an effective marketing plan, you need to analyze how your company is doing as a whole.
At first, you might be confused by this first C. After all, we’re supposed to be talking about marketing, right?
Think about it, though. If you’re spending a ton of time managing other aspects of your company, like accounting or training employees, how much time is left over to handle lead generation?
Remember, the more leads you have, the more opportunities you have to make sales, attract clients, and grow your company.
When analyzing your company, sit down with your team and ask everyone these questions (you can also ask them to yourself if you are a solo entrepreneur):
- Do I need to improve a specific process (or processes)?
- Is my product or service performing the way I would like it to perform?
- Can I improve my offer?
- Do I have sales goals in place?
- Am I spending too much time on customer service (or another area of the business)?
You can also ask some more marketing-specific questions at this time too.
The following are some good ones to start with:
- Are my marketing tools (my website, social media, etc.) up to date?
- What processes can I improve that will free my time for more marketing efforts?
This last question is especially important. The more marketing efforts you implement, the more leads you’ll bring in for your business.
Consider Your Competitors
The second C stands for competitors.
When making plans for your business’s marketing strategy, it helps to consider your competitors and think about what they’re doing.
Sit down and make a list of some of your business’s top competitors.
Then, ask yourself (and your team, if you have one) these questions:
- What are they doing that I can do differently?
- What platforms are they using?
- What is their content strategy? What keywords they are helping them to attract visitors to their website?
- How are they offering their products or services (videos, blogs, newsletters, emails, ads, etc.)?
Learning about what your competitors are doing will help you to figure out what differentiates your business from theirs.
When you know what makes your company unique, it’ll be easier to play up those elements, identify your uniqueness and focus on what you are different.
Software like SEMRush are great to analyze your competitors keywords and learn from their content strategy.
Remember, the goal here is to learn about your competitors, not to copy them.
If you do everything exactly as they are, you won’t be able to stand out from the crowd. You could also find yourself in legal trouble as a result.
Learn from your Clients
Finally, we’ve made it to the third C: Clients.
It’s essential to ask some questions about your clients so you can get to know them and figure out what they want to see more of from you.
If you’re not sure where to begin when it comes to analyzing your clientele, start by asking yourself and your team the following questions:
- Are they happy with my product or service?
- Are they giving me referrals? Writing reviews? Giving me testimonials?
- When was the last time I called them and asked how we were doing?
- How is my customer service?
- How will I maintain my clients’ happiness and satisfaction?
- Are my clients engaged?
- Do I have a referral program in place for them?
These last few questions are particularly crucial for retention and long-term business success.
If your clients are happy with your products or services, what steps can you take to ensure they stay that way? How can you help them to be more engaged with your business?
Putting a referral program in place can increase loyalty and make it easier for customers to recommend your products or services to others (while also getting something back in return).
Remember, when your clients are happy, engaged, and loyal, you’ll get more leads for your business and have more opportunities to make sales and boost your bottom line.
Start Creating Your Marketing Strategy Today
There you have it: the 3 Cs that will help you to create a foolproof marketing strategy.
Don’t forget that your primary goal as a business owner is to have a Marketing Strategy that generates leads consistently (especially online leads).
More leads equal more opportunities to make sales.
If you need help implementing these tips, we have a free gift that’ll get you started with the first C, “Company.”
Check out our free marketing assessment, which will help you get a sense of what’s working with your company’s current marketing strategy and what isn’t.
For those who want more targeted assistance creating a rock-solid marketing plan, we’re here for you at Boral Agency.
We’re a full-service Houston-based digital marketing agency dedicated to growing businesses worldwide.
Contact us today to learn more about our services or to schedule a free consultation.
We can’t wait to jump in and help you take your company’s marketing plan to the next level!